Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. How to leverage natural conversation for customer research. Tips to conduct focus groups on little or not budget. Today I am not holding back.

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Research Template Templates Training 78

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. May the Force first-party data be with you. What is dark social?

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HootSuite URL Analytics Forums 120

Convince & Convert

OCTOBER 22, 2021

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

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Survey How To Education Hotels 123

Sprout Social

MAY 18, 2021

But the conversation shouldn’t be about social media vs. traditional media. On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. The influence of social extends beyond marketing.

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Social Media Team Focus Group Loyalty 111

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Listening helps businesses highlight relevant conversations as they happen.

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Tools Sentiment How To Team 93

Sprout Social

MARCH 7, 2022

Even now, an online conversation could impact how people will perceive your brand for months to come. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network.

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Survey Brands Sentiment Template 92

Pam Moore

SEPTEMBER 19, 2017

Are you one of the 22% of businesses that are satisfied with their conversion rates? I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently. Bottom line… does your content convert to real business? Social currency = attention + action.

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Content Training ROI Compete 164

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses.

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Social Media Sentiment Marketing Analysis 103

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more!

Content 162

Content Training How To ROI 162

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. know what content will drive social conversation, conversion and ROI?

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Campaign Social Media Content How To 60

Adam Cohen

AUGUST 24, 2010

It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Let’s Hear From You.

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Company Social Media Posterous StumbleUpon 231

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. According to Donnelly, one of the most effective ways to glean consumer insights is by analyzing social media conversations. Insightpool has pulled together industry Word of Mouth power rankings to compare the success of each brand on Twitter. Understand the Customer Journey. Track Strategy Results.

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Crimson Hexagon How To Focus Group Data 60

Talkwalker SM

JUNE 14, 2016

Follow him on Twitter: @NealSchaffer. We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media conversations.

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Influencer Social Networking Reputation Focus Group 60

Audiense

FEBRUARY 8, 2017

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Why did you need to use Twitter data to make the show? What’s that future like?

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Data Focus Group Compete Twitter 60

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

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Authentication Analysis Sentiment Tumblr 102

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support.

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Social Media Research ROI Technorati 191

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Pam Moore

JULY 11, 2018

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Focus on developing content that enables you to have a conversation with your audience that they view as relevant and can resonate with their thinking and needs. Accept it, deal with it and make them count!

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Apple Brands Tips Consultant 139

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. What motivates them?

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Social Media Strategy StumbleUpon Digg 269

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter. Landing pages are ripe for optimization through crowdsourcing.

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Crowdsourcing Exercises Focus Group Forums 60

Kikolani

MAY 31, 2012

Why are you on Twitter? For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Focus on Your Twitter Lists, Not the Home Feed. Your Twitter followers and Facebook fans are different. Have a Clear Goal.

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Blogger Social Media Tips ROI 141

Twist Image

AUGUST 5, 2011

New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" chris messina.

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Wikipedia iPad Hashtag Apple 97

Convince & Convert

AUGUST 27, 2015

How do you reduce the noise and find the conversations you care about? While the media loves Twitter, the story is bigger than any one social network. To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business.

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Vimeo Influencer Smart Phone Instant Messaging 60

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Hootsuite

MAY 2, 2023

An auto-reply lets people know that their message was seen and helps keep the conversation active before you can respond fully. Hootsuite Composer allows you to create and schedule posts for Facebook, Instagram, Twitter, and other social media sites. And yes — you can join a Facebook Group as a Page instead of as your personal account.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. You can do online focus groups. Communispace is one way to build an online community for focus groups. These are managed conversations. And you should be listening to organic conversations as well.

Focus Group 49

Focus Group Survey Influencer Issues 49

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. This post was mentioned on Twitter by Ed Shahzade and others. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

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Research Social Media Marketing Retail 265

Pam Moore

JULY 26, 2017

Related Stories Why You Need an Integrated Digital Marketing and Social Media Plan Content Marketing in a Nutshell – How to Use for Real Business Results Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results. SoundCloud.

Content 162

Content How To Marketing Case Study 162

Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. highlight to tweet).

Survey 60

Survey Education How To Hotels 60

Pam Moore

APRIL 1, 2020

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Focus on developing content that enables you to have a conversation with your audience that they view as relevant and can resonate with their thinking and needs. Accept it, deal with it and make them count!

Apple 78

Apple Brands Tips Consultant 78

The Marketing Blog

OCTOBER 10, 2008

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

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Startup Web 2.0 SMS Proposal 109

Oktopost

OCTOBER 28, 2019

Search for groups related to your industry and area of expertise, then join them. Keep in mind that large, popular, or broadly-focused groups can become very crowded — to the extent that it’s not always easy to stand out and be noticed. You don’t want to miss out when people are having a conversation that should include your voice.

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B2B Brands Tips Notification 69

Kikolani

AUGUST 18, 2015

But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Besides that, and more importantly, you need to own a Facebook page, a Twitter account, a LinkedIn company page and a Pinterest business page in order for you to advertise on those social platforms.

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Content How To Reddit Campaign 60

Social Media Network Marketing

AUGUST 14, 2010

Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said. It is after all, just another medium for having a conversation with people." I've had success using Social Media and won business asa direct result of using Twitter.

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Social Media How To ROI Reputation 93