The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

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Convince & Convert

OCTOBER 22, 2021

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

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Survey How To Education Hotels 123

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. How to leverage natural conversation for customer research. Tips to conduct focus groups on little or not budget. Today I am not holding back.

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Sprout Social

MARCH 7, 2022

Even now, an online conversation could impact how people will perceive your brand for months to come. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network.

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Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Listening helps businesses highlight relevant conversations as they happen.

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Sprout Social

MAY 18, 2021

But the conversation shouldn’t be about social media vs. traditional media. On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. The influence of social extends beyond marketing.

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Hootsuite

MAY 2, 2023

An auto-reply lets people know that their message was seen and helps keep the conversation active before you can respond fully. Hootsuite Composer allows you to create and schedule posts for Facebook, Instagram, Twitter, and other social media sites. And yes — you can join a Facebook Group as a Page instead of as your personal account.

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Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses.

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Pam Moore

SEPTEMBER 19, 2017

Are you one of the 22% of businesses that are satisfied with their conversion rates? I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently. Bottom line… does your content convert to real business? Social currency = attention + action.

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Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. know what content will drive social conversation, conversion and ROI?

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Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. According to Donnelly, one of the most effective ways to glean consumer insights is by analyzing social media conversations. Insightpool has pulled together industry Word of Mouth power rankings to compare the success of each brand on Twitter. Understand the Customer Journey. Track Strategy Results.

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Buzz Marketing for Technology

JULY 7, 2008

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. On June 29th, 2008, Jumping into the conversation? Go join that! at Kevin P.

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Adam Cohen

AUGUST 24, 2010

It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Let’s Hear From You.

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Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more!

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Content Training How To ROI 162

Talkwalker SM

JUNE 14, 2016

Follow him on Twitter: @NealSchaffer. We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media conversations.

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Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support.

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Social Media Research ROI Technorati 191

Audiense

FEBRUARY 8, 2017

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Why did you need to use Twitter data to make the show? What’s that future like?

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Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

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Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? kevinertell Great post, Adam.

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Oktopost

OCTOBER 28, 2019

Join Groups. Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests. Search for groups related to your industry and area of expertise, then join them. You don’t want to miss out when people are having a conversation that should include your voice.

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B2B Brands Tips Notification 69

Kikolani

MAY 31, 2012

Why are you on Twitter? For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Focus on Your Twitter Lists, Not the Home Feed. Your Twitter followers and Facebook fans are different. Have a Clear Goal.

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Blogger Social Media Tips ROI 141

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

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Sentiment Sysomos Crowdsourcing Visible Technologies 115

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. What motivates them?

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Social Media Strategy StumbleUpon Digg 269

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter. Landing pages are ripe for optimization through crowdsourcing.

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Convince & Convert

AUGUST 27, 2015

How do you reduce the noise and find the conversations you care about? While the media loves Twitter, the story is bigger than any one social network. To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business.

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Twist Image

AUGUST 5, 2011

New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" chris messina.

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Pam Moore

JULY 11, 2018

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Focus on developing content that enables you to have a conversation with your audience that they view as relevant and can resonate with their thinking and needs. Accept it, deal with it and make them count!

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Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. highlight to tweet).

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Survey Education How To Hotels 60

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

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Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

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Social Media Template Templates Marketing 78

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. You can do online focus groups. Communispace is one way to build an online community for focus groups. These are managed conversations. And you should be listening to organic conversations as well.

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Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

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Sentiment Sysomos Crowdsourcing Visible Technologies 87

The Marketing Blog

OCTOBER 10, 2008

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

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Startup Web 2.0 SMS Proposal 109

Pam Moore

JULY 26, 2017

Related Stories Why You Need an Integrated Digital Marketing and Social Media Plan Content Marketing in a Nutshell – How to Use for Real Business Results Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results. SoundCloud.

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Content How To Marketing Case Study 162

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Here’s how to promote your business and reap the benefits of Facebook group marketing. Facebook page vs. group. Benefits of Facebook groups for business.

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Kikolani

JANUARY 26, 2010

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. and jumped into their conversation near the end. Social Media Strategy. More #SMAZ Reviews.

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