Hootsuite

OCTOBER 19, 2022

Delight your customers and improve conversion rates. How to drive higher TikTok conversion rates for your business. Boom: conversion rates through the roof! Choose a chatbot that uses conversational AI , like Heyday , to help boost sales once potential customers go from TikTok to your website. Source: Kaja.

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Keyhole.co

OCTOBER 16, 2023

It is exclusively associated with the brand and aims to encourage conversations around their product, services, and campaigns. These let brands create a relatable image on social media, join the trending conversation, and reach a bigger audience base. Here’s how: 1. Coca-Cola’s #ShareACoke is a notable example of a branded hashtag.

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Sprout Social

JULY 18, 2022

The novel’s publisher, Penguin Random House , tapped into this spike in conversations with a good old-fashioned social media contest. On BookTok, these creators publish reviews, memes, observations and more. These landing pages guide readers to their intended destinations quickly for a smoother conversion at checkout.

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Sprout Social

NOVEMBER 29, 2022

From edgy social personas to posting fresh memes, storytelling takes many different forms. McDonald’s: Sparking conversation. “I’m I’m always a big follower of McDonald’s and find that they’re able to always do something that sparks conversation. ” Jonathan Zuluaga: McDonald’s, Bonobos.

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Hootsuite

APRIL 18, 2022

people who won’t stop bragging about reading real paper books), tag your related posts as #bookstagram to join the conversation. (Shout out to the Instagram algorithm for watching my behavior and correctly identifying me as a carb hound!). Like my eyebrows (and your eyebrows too, accept it!), these two formats are sisters, not twins.

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Hootsuite

JULY 12, 2022

Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. Forget your marketing degree and crank out some dank, industry-related memes. Hungover from too much advertising. — R/GA (@RGA) February 14, 2022. People will ratio you , ignore you, or hurt your feelings. Experiment with language.

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Social Media Strategies Summit

OCTOBER 21, 2021

Simply put, it looks a lot like most people’s Instagrams –– full of photos of food, memes, quotes, and pictures of herself, her friends, and family. Using Instagram to drive genuine two-way conversations can be a lot more impactful than just posting and logging off. A lot of CEO accounts are, frankly, missing the mark. Kimberly Bryant.

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agora pulse

FEBRUARY 5, 2018

Zuckerberg made an announcement on January 11, 2018 that some have labeled “ Facebook’s Nuclear Bomb “: You can read the post for yourself, but these are the highlights: People feel better and happier when they have conversations with friends on Facebook. Conversations are Gold. At least not for free.).

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Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance.

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Hootsuite

OCTOBER 25, 2021

Plus, they put in the extra effort with fun visuals and keep it light-hearted with plenty of memes thrown in between the meatier content. Memes are an easy and popular way to be funny on social. OKCupid knocks it out of the park with this simple, hilarious meme their audience is sure to relate to (don’t we all?): Why/why not?

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Sprout Social

NOVEMBER 28, 2022

Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. Share a trending meme. Where would social media be without memes ? Sharing trending memes or your spin on them is always a topical, fun way to rack up engagement. The key is to inspire engagement.

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Sprout Social

FEBRUARY 16, 2023

Instead, it’s determined by their place in the greater cultural conversation. “I A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. “The Today, “the people” control the message and the conversation.

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Later

FEBRUARY 16, 2021

From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. Want to easily find and curate user-generated content for your feed? 2: Play Digital’s Engaging Bathtub Challenge. Smash & Tess.

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Sprout Social

MARCH 12, 2020

While the data that comes from monitoring might not translate to raw numbers, the qualitative data that comes from honest conversations on social can be extremely valuable when refining your strategy. It helps you understand why, where and how these conversations are happening, and what people think—even when you aren’t tagged. .

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Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

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Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Instagram is definitely becoming a more unedited places,” says Erin from Something Social LA. .

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Sprout Social

SEPTEMBER 30, 2021

Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling. For example, Netflix regularly publishes photos about their products but also sprinkles lighthearted content like memes and dog photos throughout their feed. Make your product photos pop.

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Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. But you won’t be tagged in every conversation about your brand. And there are plenty of “pros” to celebrate. Social media can bring joy.

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Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Brands (and people!)

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes. Short Form Video Content on Instagram Takes The Lead.

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Social Media Strategies Summit

JANUARY 3, 2019

While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. higher conversion rate than non-UGC posts. Their approach to content makes it feel more like users are following a friend rather than a brand; with frequent memes, and customer messages.

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes. Short Form Video Content on Instagram Takes The Lead.

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Sprout Social

MAY 26, 2022

“While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. One study found that TikTok shoppers are 1.7 TikTokers want to engage with real people.

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Hootsuite

MAY 18, 2023

79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. Humour creates positive feelings towards your brand, naturally leading to higher engagement and conversions. Short-form video refers to video content that is between five seconds and ninety seconds long.

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Hootsuite

OCTOBER 21, 2021

So, yes, it can be helpful to wedge yourself into a trending conversation, but a good rule of thumb is to balance out high-use hashtags (#FYP) with more niche ones (#tiktokwitches), so you’re hitting a nice blend of broad and specific audiences. Scoop some inspiration right from their videos to wedge yourself into the same conversation.

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Likeable

SEPTEMBER 24, 2019

To a certain extent, brands used to be able to establish a broad social tone of voice, and be confident that a generally casual, conversational style would carry across platforms with ease. Whether or not they’re able to solve the problem at hand, JetBlue recognizes that sometimes people just need a sounding board and a dose of empathy.

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Later

JULY 17, 2020

Instagram’s latest sticker release is a new way to engage with your community, have meaningful conversations in direct messages, share important information, and gather feedback. . With the new Instagram DM Me sticker, you can encourage your community to send you a direct message and have a meaningful (and private) conversation.

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Oktopost

SEPTEMBER 4, 2020

Facebook also delivers better conversion optimization based its super advanced machine learning algorithms, user data, and web tracking and analytics. When its users log in they’re not looking for memes and cat pictures. In addition, Facebook is by far the more mature advertising network. Local businesses got wise to Facebook long ago.

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Sprout Social

MARCH 26, 2019

Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. However, selecting this format turns off other placements and again, you can only target those with existing conversations. So we can all admit Facebook ads are a pretty big deal. Facebook Feed ads. Read More ….

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Likeable

FEBRUARY 12, 2020

Since then, the Flyers have used Gritty as a way to join topical and trending conversations in an authentic, ownable way without selling out. The network mostly posts funny sports videos and reshares content from individual teams, much of which centers around current memes and events (like this video of the viral standing broom trick).

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Hootsuite

NOVEMBER 28, 2019

You may never need them, but they can save your broadcast if you suddenly freeze once the camera’s on, or if you hit a lull in your conversation with a guest. Every so often, say your guest’s name at the start of a question to let viewers know who you’re talking to without disrupting the flow of the conversation. Tap Start Live Video.

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Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. Brands like Temu and Verizon snatched their fair share of attention too, as their ads sparked conversations left, right, and center. million viewers!

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Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. Conversions: Users who click on ads must complete a specified action (registering, placing an order, adding to favorites, etc). There are three types of ads you can buy: text ads, image ads, and promoted answers.

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B2B Advertising Campaign Statistics 119

Buffer Social

MAY 8, 2019

The content Ugly creates is a mix of memes the team produces internally and professionally shot images, but Zenner believes that the amount of money you spend on content creation doesn’t tend to correlate with results. Honestly some of best performing content are the memes that we’ve created internally.

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Later

JULY 10, 2019

Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019 ! View this post on Instagram. Do you ever apologize for just existing? Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography!

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Likeable

OCTOBER 8, 2019

Diverse speakers from companies like Hulu, Bumble, Spotify, and Burger King led and participated in thought-provoking sessions like The Value of Diversity in Advertising and Inside the Zeitgeist: Conversations Shaping Culture , and there was a ton to be learned about different facets of the industry.

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Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. We spark conversations through quizzes, videos, contests & giveaways. If they call they’re met with a welcoming voice.

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