Mindjumpers

APRIL 12, 2016

In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see. Learn and adapt. Relevance is key.

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

JUNE 5, 2012

Threadless post regularly but without spamming their followers’ feeds. Also, Threadless uses the hashtag (#) function to start conversations about different subjects relevant to their brand and indicate the theme of the photo, such as #tshirt or #threadfans. The photos are interesting as they tell a story and show the brand identity.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

JULY 2, 2012

Use the hashtag (#) function to start conversations about different subjects significant to your brand and indicate the theme of the photo. This will allow you to join conversations about trending topics as well as making it easier for people to find your photos and doubtlessly increase your visibility. Use hashtags.

Instagram 279

Instagram How To Hashtag Communities 279

Mindjumpers

MAY 27, 2011

It provides a dashboard for monitoring and organizing your Twitter profile and feeds. In other words, it is a great tool to track real-time conversations. Tweetdeck has so far existed as one of the leading third-party Twitter desktop applications.

Tweetdeck 199

Tweetdeck Twitter Applications iPad 199

Mindjumpers

NOVEMBER 20, 2012

Because of the contextual nature of relationships and conversations in social media and in order to constantly improve its Edgerank algorithm, “Facebook is pushing marketers toward interests combined with demographics to introduce contextual opportunities that are more relevant thus increasing the likelihood for engagement.”.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

DECEMBER 21, 2011

Due to lesser engagement, brand’s updates would rank lower in the news feed because of the EdgeRank algorithm. So brace yourselves brands, you need to keep coming up with interesting content to secure the engagement levels and to be seen in the news feed. How to Improve Your News Feed Ranking on Facebook.

Brands 229

Brands Facebook Feed Feedly 229

Mindjumpers

AUGUST 27, 2010

“Social media monitoring and using tools to feed off of that information is the key element to successful search engine optimization.&# Like Mindjumpers, he is associated with Social Marketing Forum. The keywords and information they are primarily using are there, are you marketing to that need? You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

AUGUST 27, 2010

“Social media monitoring and using tools to feed off of that information is the key element to successful search engine optimization.&# Like Mindjumpers, he is associated with Social Marketing Forum. The keywords and information they are primarily using are there, are you marketing to that need? You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

“Social media monitoring and using tools to feed off of that information is the key element to successful search engine optimization.&# Like Mindjumpers, he is associated with Social Marketing Forum. The keywords and information they are primarily using are there, are you marketing to that need? You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. With followers Cone means persons that display any affinity to a specific brand, for example by following it on Twitter, by “liking&# it on Facebook, or by subscribing to the RSS feed of the brand or company blog.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

APRIL 11, 2014

Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. Define conversational touch points. Once you’ve got your conversational touch points down, its time to get tactic! What Facebook’s News Feed Algorithm Means To Your Reach.

Products 229

Products Tips Banking Content 229

Mindjumpers

MARCH 27, 2013

The average reach of pages’ content in users News Feed is 8 %. People’s News Feeds are more cluttered with noise than ever before – leaving brands in a competition for attention. To ensure that you always drive conversations around relevant topics and in the right context , build a strong conversational calendar.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

MARCH 7, 2012

To create content you can consider to develop the following: · Conversational touch points – Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. For instance, a brand such as Coca-Cola might have sports, music and joyful experiences as conversational touch points.

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

JULY 6, 2011

So the mantra is to create engaging content with a moderate frequency, design a conversation with timely responses to questions. This creates involvement and interaction with fans that ends up in viral stories in the news feed. Sometimes highest engagement rates result from contests and sweepstakes. Distribute your page. Run campaigns.

Facebook 208

Facebook Activities Engagement Conversation 208

Mindjumpers

AUGUST 30, 2012

At this point, brands need to think Facebook’s algorithm EdgeRank into the picture to get the most of it, as it determines which types of content will be displayed in the users’ News Feeds – and is thereby spread to the users’ own networks. Participate in conversations that align with your brand: It doesn’t have to be all sales all the time.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

DECEMBER 2, 2011

Since participants spend a large part of their time (27%) on the homepage and news feed, this area has a greater impact on engagement. This is good to keep this in mind when working on your conversational calendar. Similar Posts: How to Improve Your News Feed Ranking on Facebook. Here is a graph which shows the same.

comScore 277

comScore Study Facebook Statistics 277

Mindjumpers

AUGUST 22, 2013

The Twitter-owned platform lets users create and publish six-second videos in a feed similar to Twitter or Instagram. Conversation & Engagement. Six seconds is more than enough time to sell a product, service or brand — easily and effectively. This video was made by a fan and shared by GoPro’s Twitter account.

Tools 193

Tools Microblogging Marketing Video 193

Mindjumpers

DECEMBER 13, 2011

The change is focused on keeping people a longer time on Twitter to follow conversations and see how they evolve. Home’ is still your feed as you know it, but now with better options to keep track of replies, retweets and embedded media. This way it is easier to keep track of who is retweeting you and following up on conversations.

Features 222

Features Twitter Embedding iPad 222

Mindjumpers

APRIL 9, 2013

Hopefully, the contestants will be so passionate about the competition that it will benefit your edgerank with threads of conversations revolving your brand or the competition. What Facebook’s New News Feed Means For Brands. The participants are actually putting an effort in the favour of your brand by joining the contest.

How To 229

How To Facebook Guidelines Newsletter 229

Mindjumpers

AUGUST 28, 2012

Marketers gauge the success of social media campaigns using a handful of metrics, including site traffic, conversion rate, new fans/subscribers, re-posts/re-tweets, page views and increased revenue. In addition to these metrics, roughly 72% of marketers said social media helped them close deals.

Strategy 228

Strategy Facebook Metrics Advertising 228

Mindjumpers

AUGUST 14, 2012

Music is a conversational touch point that most consumers can relate to and have passionate opinions about. Point being that the “news feed” on these music sites has the exact same function as that on Facebook. Today, music has taken centre stage not just in showbiz but in most aspects of consumer related communication.

Strategy 227

Strategy Collaboration Upcoming Survey 227

Mindjumpers

MARCH 7, 2013

The key is to catch the specific news that people talk about when standing by the digital water cooler that is the Facebook news feed. Just remember – the conversational topics must be in context with your brand. You need to measure the performance of your content and conversations across channels on a daily basis.

How To 249

How To System Skills Loyalty 249

Mindjumpers

SEPTEMBER 7, 2011

This means, that in the infographic, we get to see how a “Like&# from a fan moves to the person’s news feed, which then becomes visible to the friends of this person. On our blog yesterday, we wrote about how to increase your news feed ranking on Facebook , where we spoke about EdgeRank.

Engagement 273

Engagement Facebook Overview Feed 273

Mindjumpers

OCTOBER 21, 2011

Further, when running a Facebok page, it can be a good idea to post according to a conversational calender, so that you ensure regular updates with engaging content. How to Improve Your News Feed Ranking on Facebook. Figure out what engages your audience. Make Your Customers Go From Offline to Online Fans.

Facebook 241

Facebook Overview Consultant Engagement 241

Mindjumpers

JUNE 28, 2012

Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes!

Social Media 274

Social Media Influencer Report Groups 274