Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Dynamic ads.

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Eventful Conversation Facebook URL 209

Jon Loomer

APRIL 17, 2023

I often hear from Meta advertisers who think their conversion events are overcounting. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Events Manager Reporting Before even having this conversation, there’s often a core misunderstanding regarding reporting.

Eventful 178

Eventful Conversation URL API 178

Ignite Social Media

MAY 13, 2021

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. Phasing Out the Facebook Pixel.

API 155

API Conversation Tips Facebook 155

Jon Loomer

JANUARY 22, 2020

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable. That will open the Inspect Tool’s various charts and graphs. Conversions.

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Tools Facebook Cost Overview 216

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions?

Conversation 146

Conversation Facebook URL Eventful 146

Hootsuite

AUGUST 23, 2023

If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. Do Facebook hashtags matter?

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Jon Loomer

SEPTEMBER 9, 2020

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. That changes with the Facebook pixel Event Setup Tool. Or it potentially does (more on the issues with this tool later). Or it potentially does (more on the issues with this tool later).

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Eventful Tools How To Facebook 175

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication. It’s not.

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Eventful Conversation Report API 144

Jon Loomer

SEPTEMBER 9, 2020

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. That changes with the Facebook pixel Event Setup Tool. Or it potentially does (more on the issues with this tool later). Or it potentially does (more on the issues with this tool later).

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Eventful Tools Facebook How To 164

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. That doesn’t make the tool worthless.

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Eventful Tools URL Issues 193

Hootsuite

MARCH 31, 2022

Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot harder. Facebook publishing tools. Facebook native planner.

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Tools HootSuite Facebook Analytics 142

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? Paid TikTok Ads Can Drive Traffic Efficiently Paid TikTok ads open up more possibilities for driving traffic and conversions. Conversion-focused ads will see better performance if they build on established brand awareness and interest.

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Conversation Marketing API Analytics 110

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

CPM 135

CPM Tools Facebook How To 135

Jon Loomer

DECEMBER 3, 2018

Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “ a more holistic view of the customer journey, both on and off Facebook. ” Essentially, Facebook Attribution helps you get a more complete view of what people are doing on and off of Facebook. .”

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Conversation Adwords Facebook Campaign 167

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Dynamic ads.

Eventful 117

Eventful Conversation Facebook URL 117

Jon Loomer

OCTOBER 30, 2018

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” This tool is DEEP. But for now, let’s get to know this tool better. I’m still learning it.

Tools 167

Tools Facebook Report Conversation 167

Jon Loomer

JULY 19, 2023

In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. In this post, we’ll walk through… What it is How to set it up How it works How you might use it Potential issues It’s a tool with potential, though it seems to have some glaring issues for now. What the heck is it?

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Conversation Real Estate Newsletter Eventful 140

Jon Loomer

FEBRUARY 1, 2023

Facebook Ads Manager is changing all the time. In this post, we’ll discuss the following: The return of conditional formatting The return of conversion breakdowns The loss of Instant Articles placement Let’s go… Conditional Formatting is Back It was just a week ago. Well, it’s back. Now, of course, that is back.

Facebook 206

Facebook Metrics Report Conversation 206

Hootsuite

JUNE 22, 2021

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

API 91

API Conversation Facebook Marketing 91

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? Numbers don’t lie, after all.

Analytics 102

Analytics Tools Facebook HootSuite 102

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

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Groups Groups Tools Brands 172

Jon Loomer

APRIL 22, 2019

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. That changes with the Facebook pixel Event Setup Tool. While you will still need to add the base pixel code to your website, the Event Setup Tool is a codeless, seamless method to integrate pixel events.

Eventful 167

Eventful Tools Facebook How To 167

Social Media Strategies Summit

MAY 27, 2022

You need to get smart by investing in the right social media management tools. In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Social Media Scheduling Tools. Scheduling is one of the most popular use cases for social media tools. Graphic design. Content curation.

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Team Tools Social Media HootSuite 221

agora pulse

SEPTEMBER 24, 2020

Are you getting the most out of your Facebook Ads? Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? Setting up a Facebook ad is super-easy in theory. Test and track Facebook Ads data. Facebook Retargeting is an extremely powerful tool for businesses and marketers.

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Conversation Tips Facebook Advertising 127

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What are social listening tools? First things first, though.

Brand Monitoring 98

Brand Monitoring Tools Brands HootSuite 98

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. To do social listening effectively, you need the right tools for the job. Check our 10 of our favorite social media listening tools: 1. That’s something we’d all like to know, right? Key Features.

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Social Media Tools Sentiment Price 176

Jon Loomer

APRIL 4, 2022

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. It’s the Facebook event parameters that provide the power of granular reporting and targeting. You can set up conversion events to fire on your website when people perform important actions.

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Eventful Report Facebook Embedding 197

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” ” Right now, there are only two such questions… One can assume more questions will be added as this tool develops. Test and Learn: Overview.

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Research Tools Comparison Facebook 167

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. The good news is that as social media has grown up, so have the tools available to help you master it. Keep reading and find out! Sprout Social.

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Social Media Management Social Media Tools Domain Name 246

Jon Loomer

NOVEMBER 13, 2022

If you’ve noticed a drop in performance for a Facebook ad set, it may be due to audience saturation. The Inspect Tool. If you aren’t yet using the Inspect Tool , it’s about time you start. This tool is available for active ad sets using link clicks, conversions, leads, or app installs.

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Facebook Cost Course Tools 195

agora pulse

APRIL 10, 2019

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search?

Conversation 112

Conversation Facebook How To Adwords 112

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

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Groups Groups Communities Engagement 238

Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). It simply means that some are redundant and are being combined (again, from Facebook). Flows are changed. Engagement.

Campaign 206

Campaign Facebook Advertising Overview 206

Hootsuite

MARCH 27, 2024

Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post.

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LinkedIn Instagram Tips HootSuite 107

Hootsuite

SEPTEMBER 14, 2020

Looking for a list of the best Facebook Ad tools for your next campaign? Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to have ASAP—even if you won’t use them right away. Website to find images for Facebook ads. Facebook ad checkers.

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Tools HootSuite Facebook Flickr 144

Jon Loomer

APRIL 11, 2022

Some of the most helpful tools are super simple. The Facebook Pixel Helper (is it the Meta Pixel Helper now?) is such a tool. The Facebook Pixel Helper is a Chrome browser extension. But, it’s extremely valuable for Facebook advertisers, and it’s free. Testing Tool. Learning Tool.

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Facebook Eventful URL Consultant 198

Keyhole.co

NOVEMBER 5, 2020

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. Brandwatch 4.

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Analytics Tools Facebook Price 98