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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her). Angie Schottmuller. aschottmuller.

Twitter 279
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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. Means a lot to me.

Questions 160