Webbiquity SMM

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook. Share this on Bebo.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. These real conversations also produce some of your most loyal fans and greatest evangelists.&#. Share this on Facebook.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. This is where the “R” happens in social media ROI.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her). Angie Schottmuller. aschottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 6 social media network updates that you missed by iMedia Connection.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 4, 2012

What’s the best time of day to post updates on Twitter or Facebook? How can you measure (or can you measure) social media ROI ? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Greg Ott , Demandbase.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

MARCH 29, 2016

Engaging: Being “social” is about conversations. Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JANUARY 13, 2015

Jayson DeMers details seven factors to consider when determining where to focus social media marketing efforts (such as conversions and customer value: “Do visitors bounce immediately off your page, or are they reading your content, amplifying your message and becoming customers? Facebook between midnight and 8:00 a.m.),

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

MAY 23, 2017

They effectively use content to establish subject matter expertise in this area and to build a community of like-minded people who can share and add to the conversation in order to become a thought leader in this space. Including a video on your landing page can increase conversion rates by 80%. Check out the video here.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. be conversant, and retweet others among his best practices. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 31, 2011

Active interacting with others, engaging in conversations, and linking to valuable content.&#. Twitter success stories: Explaining the ROI of Twitter by {grow}. Share this on Facebook. 13 Twitter Tips for Increasing Engagement by Sazbean. As Mark Schaefer explains, “There are MANY benefits to Twitter besides direct sales.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Are Twitter Followers Better Than Facebook Fans?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology. 2) Allocadia.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 345. ” — RazorSocial (Tips).

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

DECEMBER 2, 2014

Videos on landing pages increase conversions by 86%. As one would suspect, Facebook is the most popular method for sharing interesting content. 7 Facebook Marketing stats. Facebook accounts for 15.8% 71% of online adults use Facebook. 63% of Facebook users visit daily and 40% visit multiple times per day.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

AUGUST 5, 2013

What are the best days and times for Facebook updates? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). And these people can vote. Which explains a lot.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

NOVEMBER 28, 2011

Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” ” At least something is bipartisan.

Statistics 219

Statistics Research Social Media B2B 219