Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. It’s obvious that there are simply too many promotions going on for Facebook to keep track. It was all textbook stuff, really.

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Waxing UnLyrical

FEBRUARY 13, 2013

And, as usual, he kept the conversation going with some very interesting views on the future of PR (you know I’m helping him and Patrick Ashamalla put on xPotomac , right?), Twitter Facebook Google+ LinkedIn Map to Business Strategy: Geoff Livingston on #measurePR. Geoff Livingston (@geoffliving) February 5, 2013.

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Waxing UnLyrical

OCTOBER 9, 2015

RT @DanTisch A2: Commonalities: Obsession w/ ROI; search for transparency/replicability; desire to show org/biz impact. RT @MichelleHinson A3: I’m excited for #Facebook dislike feature or equivalent. As usual we had a terrifically engaged conversation, so in the blink of an eye the hour was over. measurepr. (Q3).

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Waxing UnLyrical

JANUARY 4, 2016

Why: “The perfect blog is an ideal, one whose requirements shift with trends and demographics,” says Steve Olenski as he explains why “those who forgo this invaluable lead-generation tool are missing a golden opportunity for higher conversions and greater ROI.” Does Keyword Optimization Still Matter?

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Waxing UnLyrical

JUNE 24, 2016

Conversation is minimal, barring the moderator randomly talking to herself; people could be inside a subway car, they’re so quiet. It’s time to look at the BIG picture w/ different data sets to see how PR is a part of the ROI puzzle. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit.

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Waxing UnLyrical

OCTOBER 22, 2010

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. How will they change their landing page/site to optimize conversions?

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Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

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Waxing UnLyrical

DECEMBER 16, 2010

… “… For me, online ‘conversation’ has no real value other than being the first contact to a possible friendship or business relationship. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# Is there any ROI? pts Settings.

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Waxing UnLyrical

OCTOBER 28, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Waxing UnLyrical

DECEMBER 23, 2010

It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. Am I going to I tell you what the “ROI&# of #measurePR is? Am I going to tell you what the impact of #measurePR is? pts Settings. pts Settings.

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Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. Are you engaging in conversations? Are you commenting on Facebook status updates? You have an idea about how you can and should use each one. Or other blogs? pts Settings.

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Waxing UnLyrical

SEPTEMBER 13, 2010

We’ll pick up where we left off last week, discussing social media ROI. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Thanks so much for stopping by WUL!

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Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Twitter Facebook Google+ LinkedIn 5 Ways to Measure Agency Operations. Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Wouldn't you like to be in her kitchen?

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Waxing UnLyrical

NOVEMBER 10, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

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Waxing UnLyrical

JANUARY 29, 2013

Also check out a recent post that is chockfull of information on using Facebook promoted posts (don’t dismiss it without reading it!). Twitter Facebook Google+ LinkedIn #measurePR: Measuring the Networked Nonprofit with Beth Kanter. You can download and read the full transcript of #measurePR for Jan.

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Waxing UnLyrical

DECEMBER 18, 2012

Beth and Katie drive this point home very effectively, yet in a most conversational way. Twitter Facebook Google+ LinkedIn Why Measuring the Networked Nonprofit is a Must-Read. It is only when you start measuring the right things to inform your decision making and strategy that you have a hope in Hades of reaching your goals.

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Waxing UnLyrical

JANUARY 30, 2015

” They are all about ROI without providing value. Or, as he put it: “One who ruins a perfectly good network by turning conversations about other topics into conversations about social media, then stresses the importance of social media.” ” Ha! The calculator (from Eileen Masciale ). ” 10.

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