Bad PR Measurement Gets a Smackdown
Waxing UnLyrical
APRIL 14, 2011
whether ROI can be anything other than a quantitative term. [Ed: It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. CommAMMO Q2: ROI is a financial term. alanchumley: value of a Facebook fan. Good grief!].
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