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How companies use video content on social media

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Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. Why use video for social media?

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24 Tools Every Social Media Manager Should Use

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Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. This way, you can connect the points of conversations that happen online to real business. Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram.