Techipedia: Tamar Weinberg

article thumbnail

How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

Getting proper return on investment for Facebook advertising can be tricky. When the wrong people click, your conversion goes down and you have to pay Facebook for nothing. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable. Test your ads for conversion.

Facebook 180
article thumbnail

Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. and a 9.39% conversion rate. conversion rate).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

If you go too narrow, you might not achieve a critical mass of traffic: if your conversion rate is one out of 20 and you only get 18 visitors a month, a whole month or several months could go by with no conversions at all. For this reason, it’s important to really understand the value of a conversion. Offer an incentive.

How To 179
article thumbnail

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. In addition, we allow marketers to target past site visitors with ads on Facebook in order to compel them to return.

comScore 163
article thumbnail

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Social media has become a preferred channel for customers to interact with brands, and they are conditioned to expect a conversational response. Social marketing is conversational marketing in large part. But more than directly answering their queries, listen to what they are saying, the way conversations tend to go, and get out ahead.

article thumbnail

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. To Facebook or Not to Facebook?

Industry 231
article thumbnail

2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

Moreover, we live in a real time society now, thanks to Facebook and Twitter. Instead of being focused on ROI for programs that may not even amount to anything, we can focus on real problems needing real solutions. Markets are conversations. After all, a satisfied customer tells 3 friends, but an angry customer tells 3,000.

Marketing 170