Social Media Strategery
OCTOBER 3, 2018
In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. These platforms were for conversations with constituents in real time.
Social Media Strategery
MARCH 3, 2011
That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,
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Social Media Strategery
MAY 6, 2010
What’s the ROI of doing this? While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. ’&# So, are government agencies getting what they want out of the conversations?
Social Media Strategery
APRIL 17, 2010
Love how many people think, “Oh, your job has got to be so much fun just tweeting and posting on Facebook all day. Love the ability to touch so many people around the world through two-way conversation. Facebook firewall gov20 government government 2.0 Good and bad, definitely. It's a time-consuming, exhausting job.
Social Media Strategery
SEPTEMBER 23, 2013
Thank you to everyone who made it out and/or participated virtually – I’m really looking forward to continuing this conversation because content marketing has a lot of potential…if we don’t screw it up first. We have the data and the tools to scale actual conversations and relationships. every single day.
Social Media Strategery
SEPTEMBER 4, 2013
Technology allowed him to create thousands of virtual relationships and conversations, but instead of adding value, they were actually stressing him out. People are now actively avoiding their digital lives in favor of reconnecting offline: 61 percent of Facebook users have taken a vacation from the site.
Social Media Strategery
JUNE 13, 2014
You’re managing Facebook and Instagram, not performing brain surgery. Engage in actual conversations. But,” you say, “my client/boss wants to see the ROI of our efforts and if I can’t show the numbers going up, our budgets are going to get cut/I’m going to get fired!”. Here’s where you change the conversation.
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