Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. How Canadians use Social Media.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. How Canadians use Social Media.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Or conversely, to keep their names out of the news.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MARCH 8, 2015

Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. Finding and building relationships with key influencers is the key to the ROI of content marketing. PLEASE LIKE MY FACEBOOK PAGE. Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

MARCH 8, 2014

Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. Pinterest leads Facebook in retail.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

APRIL 17, 2012

Social media is fundamentally different from all other customer engagement channels in that conversations are public. In the call center context, social media becomes a customer collaboration tool for monitoring conversations and interacting publicly with consumers. VISIT MY FACEBOOK PAGE. Three biggest myths of social media.

Social Media 313

Social Media ROI Collaboration Newsletter 313