Mindjumpers

article thumbnail

How to Measure Your Social Media ROI [Infographic]

Mindjumpers

Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope of conversations or quality of conversations. Thus, the calculation of ROI on social media gets calculated accordingly.

ROI 264
article thumbnail

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms.

Survey 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. In 2011, 78% were monitoring social media channels for brand mentioning at least a few times a week and 73% were monitoring industry conversations with the same frequency.

Survey 250
article thumbnail

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Like Mindjumpers, he is associated with Social Marketing Forum. You can download the white paper here.

article thumbnail

Social Business + Big Data = Business intelligence

Mindjumpers

Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. The aim of this new breed of software is to, as Jeremiha Owyan puts it: “ analyze the conversations of your followers, then suggest which content and media to publish, then determine when to publish, on which channel, and to whom.

Data 262
article thumbnail

How Social Media Can Work Wonders For Banks

Mindjumpers

When going online, she realized there were a lot of conversations aimed at her bank, while SunTrust was not present on the channel to address them. She then says a that platforms like Facebook and Twitter open their customer’s life to them and helps the bank to condition its response to the complaint.

Banking 201
article thumbnail

Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share.

Mindjumpers

The fact that people rely more on peer advice, the explosion of online ‘conversations’ and the increasingly public nature of word-of-mouth in a digital space, provides businesses both opportunities and challenges. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. with others.

Marketing 251