Direct Marketing Observations

DECEMBER 19, 2011

2) That the whole ROI thing would have sorted itself out by now. This is going to happen but I am starting to see little tiny micro-cracks in the Facebook brand. Can you say Facebook Burnout, Blowback or Billion ? Some have gotten creative, but most are of the Tweet with a link with no conversation camp….Does

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

AUGUST 24, 2011

There was a time where I hated hearing the comment, “Yea but there is no ROI in social&# ; Now? Yes we all still have to deal with the pretenders in the space, the snake oil salesman if you will, but for a lot of us, social is just part of the mix now. I’ve evolved and so have you.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 6) Olivier Blanchard, has carved out a niche in and around social media ROI, but read his 5 basic rules of calculating the value of a Facebook ‘fan’. But I bookmark and favorite posts just like you.

Community building 202

Community building ROI Cost Analytics 202