Conversation, Facebook, Radian6 and ROI

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

SEPTEMBER 17, 2012

As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community platforms.

Survey

Survey Report Social Media ROI

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2

SM2 Alterian Vocus Social Media

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

B2B

B2B Social Media Radian6 Tweetdeck

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. understand what visuals are going to drive action?

Campaign

Campaign Social Media Content How To

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

NOVEMBER 23, 2009

Increase conversations about your brand, change the current online sentiment of your brand? If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. After you’ve found these people join their conversations.

Campaign

Campaign Social Media Radian6 Disqus

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit.

Social Media

Social Media Radian6 Strategy SM2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media

Social Media Strategy Statistics Metrics

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. What shows up in these search results?

Brands

Brands Content Social Media Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media

Social Media B2B Strategy Consultant

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

JUNE 10, 2012

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment?

Social CRM

Social CRM Hubspot HootSuite API

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. Means a lot to me.

Questions

Questions Social Media Consultant Education

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. be conversant, and retweet others among his best practices. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World.

Tools

Tools Twitter Tips Statistics

It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book.

Upcoming

Upcoming Project News Social Media

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. ” I got like 22 replies and sent my wife to the pharmacy with the printed out Facebook comments. This episode features Richard Owen of Satmetrix.

Airlines

Airlines Sentiment Hotels ROI

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media

Social Media Marketing Consultant Communities

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

JUNE 16, 2010

You may want to create a custom Twitter background, custom Facebook fan page landing tab (with FBML) and custom YouTube channel backgrounds. I have seen people mix up colors on their YouTube Channels, Twitter profiles, and Facebook fan pages. How about telling your Twitter followers what is up on your Facebook fan page?

Questions

Questions Social Media How To Postrank

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Alison is an interactive copywriter, social media fashionista, Internet marketing blogger, and Facebook addict, as well as co-author of The Facebook Marketing Book.

Blogger

Blogger SEO Consultant WordPress

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media

Social Media Strategy Consultant Tweetdeck

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. A few weeks ago, another person connected with me on Facebook who was referred to me by a social media buddy I never actually met. Conversion expert.

Marketing

Marketing How To SEO Training

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Facebook Sharpening the Knife You may remember that Twitter refused Facebook’s $500 million buyout offer last September. Check ( Facebook Lite ).

Social Media

Social Media Strategy Foursquare Social CRM

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

FEBRUARY 9, 2011

Disclaimer – these are my opinions formed by my conversations with these firms). Radian6 – I originally started with a firm that I own here at Avaya. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch). So lets dig in!

Crimson Hexagon

Crimson Hexagon Analytics Sysomos Radian6

Social Media Informer

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Four Ways to Measure Social Media Marketing Results

Trending Sources

Social Media Listening for B2B Marketing

How to Test Content Marketing and Digital Campaigns with Social Media

Using Social Media in an Awareness Campaign | Shuaism

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince and Convert Blog: Social Media Strategy and Social Media.

Moving From Back Pats to Business, Social CRM Is For Real

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

It's Time for Real-Time

Social Pros 26 – Richard Owen, Satmetrix

What Traits Define a Social Media Marketer?

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Women in Blogging: 125 Fearless Female Bloggers

Convince and Convert Blog: Social Media Strategy and Social Media.

Advice for a New Internet Marketer (or How to Spot Internet.

Convince and Convert Blog: Social Media Strategy and Social Media.

Monitoring vs Analytics [Infographic]

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