Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

agora pulse

SEPTEMBER 24, 2020

Are you getting the most out of your Facebook Ads? Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? Setting up a Facebook ad is super-easy in theory. Test and track Facebook Ads data. Facebook Retargeting is an extremely powerful tool for businesses and marketers.

Conversation 127

Conversation Tips Facebook Advertising 127

Social Media Strategies Summit

NOVEMBER 7, 2018

Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. And the decision for a brand to invest in a new social media platform is a big one. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 88

Conversation Video Tips Embedding 88

Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

Conversation 98

Conversation Brands FAQ Survey 98

Sprout Social

JULY 7, 2021

What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Team 140

Team Conversation Social Media Instant Messaging 140

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Platform 105

Platform Tips Buy Instagram 105

Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites.

Comments 388

Comments Platform Social Graph Facebook 388

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content.

Social Media 225

Social Media Tips Marketing UGC 225

Ignite Social Media

JANUARY 12, 2018

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. Attributing your Facebook marketing efforts to offline sales is easier thanks to an update made in May. What Is An Offline Conversion Anyway?

Conversation 101

Conversation Facebook API Data 101

Ignite Social Media

JULY 6, 2022

With the continuously evolving landscape of networks , it’s easy to get overwhelmed and possibly extend your brand to too many platforms. If you want successful marketing campaigns, you must choose the best platforms to advertise your products. Each platform works differently and requires tailored content to succeed. .

B2B 96

B2B Platform Social Media YouTube 96

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

Conversation 276

Conversation Facebook Guidelines B2B 276

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

Advertising 305

Advertising Facebook CPM CPC 305

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 98

Conversation Strategy Social Media Marketing 98

Hootsuite

DECEMBER 15, 2021

Conversational AI can be a major asset to your social media presence. Every month over 1 billion messages are exchanged between people and businesses on Facebook Messenger alone. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. answer questions).

Conversation 132

Conversation How To Retail Issues 132

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Facilitating Conversations.

Platform 152

Platform Engagement Hashtag Eventful 152

Social Media Today

FEBRUARY 27, 2019

Facebook has released the latest version of its 'Topics to Watch' report, which highlights key subjects seeing an increase in discussion on the platform.

Report 151

Report Conversation Facebook Platform 151

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. But where do you start with building a chatbot?

Hubspot 97

Hubspot Template Templates API 97

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. The extent of the limitation will depend on if the user opts-in or opts-out of this data collection.

Advertising 180

Advertising Facebook Policies API 180

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Top 6 Best Social Media Platforms for Financial Services. Best social media platform for social selling. Large user base.

Platform 84

Platform Social Media Insurance Education 84

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email.

Platform 224

Platform Facebook CPM CPC 224

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base.

Social Media 215

Social Media How To Survey Analytics 215

Ignite Social Media

MARCH 28, 2019

Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift).

Study 95

Study Conversation Cost Campaign 95

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

CPM 135

CPM Tools Facebook How To 135

Likeable

APRIL 13, 2021

Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. Maybe it’s the fact that their platform is exploding. Facebook seems to gobble up most of that machine learning programming talent. Conversions are still a tough sell. The reps are actually pretty good. In the U.S.,

Platform 95

Platform CPM CPC Advertising 95

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. 78% of consumers follow brands on Facebook. Why you should be on Facebook. Key Stats: Over 2.8 billion global active users.

Platform 116

Platform Social Media Tumblr Reddit 116

Socialized

JANUARY 23, 2021

Messenger is an indispensable Facebook feature for over 1.3 users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report. There is no doubt that brands still use Facebook Messenger to link regularly and share 20 billion messages per month between their users.

Facebook 130

Facebook How To Issues Loyalty 130

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

Conversation 86

Conversation Loyalty Policies Examples 86

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 114

Facebook How To Aggregator Metrics 114

Pixlee

MARCH 25, 2019

Facebook and Instagram ads can be a huge driver of traffic and sales for your ecommerce site. By leveraging customer-driven content throughout their site, brands experience uplifts in conversion, order values, and site engagement. Now, we are excited to share that we can extend that ability to Facebook and Instagram ads.

Conversation 72

Conversation Features Facebook Authentication 72

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Let’s assume we added these parameters to the URL of a Facebook ad. Those parameters will tell me the following: Source was Facebook. I use the Facebook campaign name dynamic parameter for campaign name.

URL 210

URL Facebook How To Analytics 210

Justin Levy

JUNE 5, 2011

A favorite hobby of many in this industry seems to be telling people that they’re doing “it&# wrong, whatever “it&# is in the given conversation. One area that has never ceased to die down and has continued to be hotly debated is blogging platforms. Some people want to debate the technical aspects of the platforms.

Platform 238

Platform Tumblr Posterous Feed Reader 238

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145

Facebook HootSuite Retail Conversation 145

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. Delight your customers and improve conversion rates. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads? Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118