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PR needs to Focus on Conversations

Buzz Marketing for Technology

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Share this on Facebook. Submit this to Netvibes. Email this to a friend?

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

They go as follows: Be alert and join conversations. Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources.

Netvibes 218
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Smart PR People are Using SmartTags

Proactive Report

Adding Smart Tags to the data and then filtering the conversations based on your tags can help you decipher the trends, sentiment and competitive intelligence you need to plan your content and social media activities. try something like the new NetVibes for business dashboard. Join the conversation on the Facebook Page.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

I’ve been working with a couple of monitoring tools, as well as with some developers who are researching new ideas in language and monitoring of conversations, so I know that his statement is correct. Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation. Connect with me on Twitter and Facebook.

Sysomos 87
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Five Productivity Tools for PR Pros

Waxing UnLyrical

If you use Seesmic , you can also save items from your Twitter and Facebook streams. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. I don’t. pts Settings.

Plaxo 251
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on Facebook. If you need more of an ego boost, try TwitterGrader.

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PR Measurement – What to Measure

Proactive Report

Inbound leads, conversion rates, and retention – Salient MG. Other KPIs might be site traffic/lead ratio, form conversion (leads), organic search ranking, social media reach and engagement. Here are some answers from CMO’s: Passion and talking about the brand repeatedly – CIROC Vodka. Connect with me.