Remove Conversation Remove Facebook Remove Klout Remove ROI
article thumbnail

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Klout and Kred scores).

article thumbnail

The Truth About Marketing Leadership

Twist Image

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign? facebook group.

Klout 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. The free plan on Quintly lets you access analytics for up to three Facebook Pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. SocialRank.

Analytics 111
article thumbnail

Power, Influence And The Social Web

Twist Image

Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. Enjoy the conversation. facebook group. facebook group.

article thumbnail

10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. P&G also has a highly successful online community, Being Girl, for their Tampax and Always brands that has achieved a 4-to-1 ROI over traditional channels.

article thumbnail

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Director of Sales for @ klout. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Amber Buhl. A USC grad, Amber’s past includes stints at Hulu, Yahoo! Angie Schottmuller.

Twitter 279
article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.