Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Hootsuite’s dashboard gives you a fast, simple way to access new audiences on Facebook, Instagram and LinkedIn. Here’s more on viewing paid and organic ROI. Track every post’s conversions using pre-set UTM parameters.

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HootSuite Features URL Template 140

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Add a short business FAQ. billion monthly active users (1.28 Business.

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Facebook Template Templates URL 60

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. In this article, I’m going to share a Facebook marketing strategy you can’t afford to miss. 9 Proven Ways to Improve Your Facebook Marketing.

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Facebook Marketing eBook GPS 113

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Use it to reply to private messages and comments on Facebook, Instagram, Twitter and more. Want to go deeper?

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

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Buy Video How To Template 115

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Groups Groups Facebook Small Business 74

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

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Hootsuite

APRIL 25, 2023

While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Fake accounts on social media posed as Australian Tax Office (ATO) workers and responded to conversations where people were asking questions about the ATO.

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Social Media Brands Tips HootSuite 88

Hootsuite

AUGUST 2, 2022

With these in place, you’ll be able to measure your progress, successes, and return on investment (ROI). Make sure you evaluate their FAQ page and whether or not they use quality chatbots. If you’re on Facebook , Instagram , or Shopify , you should consider working one into your overall digital strategy. Measurable. Attainable.

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Template Templates Strategy HootSuite 77

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

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Facebook Social CRM Consultant MySpace 121

Oktopost

MARCH 31, 2021

Ad spend on online video is expected to rise from $45 billion to $61 billion, and 88% of marketers reported positive ROI from their video strategy this year. . Whether it’s a newsletter, a promotion, or an invitation to a webinar, adding a video element can potentially increase conversions by up to 80%. Live Streaming .

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Video Marketing B2B Eventful 69

agora pulse

APRIL 22, 2020

Facebook ads can be a powerful part of your social media strategy—when you use them correctly. But until you’re consistently seeing a clear ROI on your ads, how do you know if you’re doing Facebook advertising right? Q: Have you found a way to make Facebook ads more productive and to get better outcomes overall?

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Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. There is of course relentless chatter about social media ROI and success metrics. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. Great question.

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Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

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Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why You Should Use a Content Rationale Report Build Your Brand a Social Content Ladder in 5 Steps 5 Step Process for Social Media Success [link] Santi Chacon Blastoff for My New Social Media Newsletter: Last (..)

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Newsletter Social Media Alltop Social CRM 114

Convince & Convert

MAY 12, 2010

Will you embrace Twitter if I can show you ROI? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] #ConvinceandConvert [link] Face to Facebook RT @jaybaer Would You Try It With a Fox? Why are you being soooo stubborn?

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Consultant Social CRM MySpace Social Media 121

Hootsuite

MAY 16, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. What is social media reputation management?

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Reputation Social Media HootSuite Sentiment 108

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? That’s feedback.

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 20, 2010

Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search. Easy – you listen!

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Social Media Strategy Consultant Blogger 139

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. His self-deprecation adds a hilarious, warm tone throughout. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Social Media is the Servant of Strategy, Not the Master.

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Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. But, it's not all conversational. That's what I mean when I say uni-directional social media.

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Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. 02 conversion rate – I don’t think so! and hope for a.02 through a new channel.

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? Convene, converse and collaborate. link] jaybaer No question.

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RSS Collaboration Social CRM Consultant 118

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Retweets are up. RSS subscriptions are up. Second, this circumstance raises an important question: Are You Growing Your Voices?

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Social CRM Consultant Blogger MySpace 117

Hootsuite

SEPTEMBER 16, 2022

The best time to post on Facebook, Instagram, Twitter, and LinkedIn. Rather than focusing on which of your Instagram posts performs best, you can see how your Instagram results stack up against your performance on Facebook or TikTok. Make it easier to calculate the ROI of your organic and paid social campaigns.

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Social Media Tools Marketing Analytics 134

Convince & Convert

FEBRUARY 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%.

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Social Media Strategy Apple iPhone 113

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

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Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

FEBRUARY 5, 2010

thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. Thanks for your help! I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic.

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Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here.

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Social CRM Consultant MySpace Social Media 111

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

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Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

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Social Media Marketing Social CRM Consultant 127

Hootsuite

APRIL 11, 2023

Your metrics, business goals, and ROI are a good place to start, but remember that a social media SWOT analysis also considers external factors. Conversely, are you missing out on an opportunity if you don’t get verified? This allows you to better understand how to shift resources to maximize your social ROI.

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Analysis Social Media HootSuite Tips 105

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

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Social Media Strategy Curation Privacy 133