Webbiquity SMM

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Setting up individual Facebook event pages can be a good way of facilitating engagement before, during and after the event, and can help you to gain at least some idea of how many people are likely to visit your exhibition stand.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

SEPTEMBER 1, 2016

But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. Facebook referral traffic quickly grew by more than 1,410% during Ramadan. Conversion Rate Optimization. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Watching these conversations can reveal chances to share content, engage in conversations, and capitalize on business opportunities.

Team 160

Team Marketing B2B Airlines 160

Webbiquity SMM

JANUARY 24, 2019

Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Such a business may look at Facebook and Instagram to reach their customers. So if your target market includes teenagers, for instance, you should probably be active on Instagram.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. Connect with Grin on Facebook or Twitter. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. That’s cute.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Five Facebook Metrics. Number of Facebook page “Likes”. Friends of fans (indicates an organization’s total potential reach on Facebook). Lead conversions (all social media sources).

Social Media 194

Social Media Metrics Klout ROI 194

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Share this on Facebook.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

APRIL 30, 2020

Facebook is the largest social network with more than 2.5 Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. This helps you know whenever an important conversation related to your niche goes online. billion active users.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

SEPTEMBER 16, 2013

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. This isn’t to say that Facebook should be a central part of every company’s social strategy. Social Mentions.

Metrics 195

Metrics Marketing Class GPS 195

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. These real conversations also produce some of your most loyal fans and greatest evangelists.&#. Share this on Facebook.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Share this on Facebook. Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking Engineering StumbleUpon Sites 198

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. You can’t do that with executives at GE, IBM, Ford, etc.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Eight companies have 50 or fewer followers. • Experiment.

Social Media 176

Social Media B2B Hubspot Exercises 176

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook. Share this on Bebo.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 23, 2011

number of blog subscribers, Twitter followers, Facebook fans). Facebook (more popular among B2C marketers than in B2B firms, although a few success stories have popped up). • Landing page conversion rates. . • Enhanced brand image and credibility as an industry thought leader or category expert. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 This can help spike your reach and inject your brand into trending conversations. billion active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

OCTOBER 20, 2010

It all comes down to the “social&# in social media; people value tools like Twitter, LinkedIn and Facebook for the interaction with like-minded individuals they provide. Conversely, those who interact and add value grow their networks, influence and trust over time. Share this on Facebook. Share this on Bebo.

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn.

Alltop 184

Alltop Vocus Message Boards Klout 184

Webbiquity SMM

APRIL 19, 2011

You can’t have a conversation without listening. Conversations can’t be automated. While it’s true you don’t have to pay a fee to put up a Facebook page or start tweeting, there is nothing free about successfully using social media to reach and engage with customers and prospects. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study Training 193

Webbiquity SMM

JUNE 24, 2014

As much as business culture can have its own memes, the ROI conversation has certainly become one. For our favorite example, we suggest checking out “The Social Media ROI Conversation” on YouTube. Social media in business extends far beyond networking platforms like Facebook and LinkedIn.

Social Media 192

Social Media Brands ROI Case Study 192

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Share this on Facebook. How did we do this before? There were ways: reunions, phone calls…but most often, we just didn’t. Leave a comment to share.

Social Media 192

Social Media Committee Press Release Survey 192

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Facebook.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

SEPTEMBER 9, 2013

Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her). Angie Schottmuller. aschottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MARCH 28, 2011

Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. • Social media marketing has clearly been embraced by consumer brands. 50% of LinkedIn users are business decision makers. •

B2B 190

B2B Social Media Comparison LinkedIn 190

Webbiquity SMM

FEBRUARY 16, 2016

71% said Twitter, while 54% each mentioned Facebook and YouTube. First-discussion conversion rates (the percentage of qualified leads that accepted calls from salespeople) have been eroding over the past five years. Only a fifth of companies now have first-conversation rates of 75%, and a quarter report a rate between 50% and 75%.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on Facebook. If you need more of an ego boost, try TwitterGrader.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. web conversions by originating traffic source). This proliferation of literature acknowledges the changes social media brings to marketing.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

OCTOBER 13, 2010

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Share this on Facebook. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Share this on Bebo.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

SEPTEMBER 13, 2010

Encourage comments, and when you get thoughtful comments or questions, respond and keep the conversation going. Share this on Facebook. The best blogs communicate with readers rather than just broadcasting to them. By following these tips for the proper care and feeding of your blog you’ll increase your odds of blogging success.

Feed 155

Feed Feedly Digg Technorati 155