Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is conversation and relationship-building important? Twitter.com — Post exclusive coupon codes or deals for followers (just keep offers and actual conversations balanced). Move from Conversations to More Direct Involvement. And sometimes these are republished on the Web later where further conversations take place.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

APRIL 20, 2010

In the social media sphere, the aces of social media can tap into their “Flow” at will (without chemical assistance) to either begin a conversation or continue one that’s already started, making them both attractive to others and an effective representative of themselves / their business. Be genuine.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MARCH 27, 2012

But it’s rare to see such fan love on Facebook and Twitter. Take photos of folks you meet during the show and post them to Facebook – the new timeline now gives you lots of nice real estate for images. Suffice to say, it certainly doesn’t stack up to a high percentage of fan engagement, new leads, or conversions. Why is that?

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has become a preferred channel for customers to interact with brands, and they are conditioned to expect a conversational response. Social marketing is conversational marketing in large part. But more than directly answering their queries, listen to what they are saying, the way conversations tend to go, and get out ahead.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

MAY 18, 2010

You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. In every industry, there are existing conversations going on. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

APRIL 25, 2013

In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. In addition, we allow marketers to target past site visitors with ads on Facebook in order to compel them to return.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Social media “experts&# recommend Twitter and Facebook because they know there’s a critical mass there to reach a desired audience. Simon read my how to use Facebook for business and marketing post and felt compelled to let me know via email that I should check out his site and read his past blog posts to find posts to link to!

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Even if you started the conversation, some people can always make it about them. Using Twitter and Facebook to promote a blog post is great, but make sure to mix it up with other news and topics as well. You don’t want to annoy the people in your Twitter stream or Facebook news feed. I think most of us have. Like this post?

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. It’s hard to have a conversation with a logo. Nobody likes stream cloggers.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Your Facebook Page should be created under your primary Facebook login.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 12, 2011

There are a number of channels (Facebook, Twitter, forums, etc.) that we manage, and conversing with colleagues, fans, and customers is something that takes up a lot of time. We use the channels not only to post content and messages to our consumers but we converse with them there as well. Will Kinsler. Alain Quinto.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Moreover, we live in a real time society now, thanks to Facebook and Twitter. Markets are conversations. In many cases, those conversations need to touch upon the root of the problem, customer service, before they even think about marketing. After all, a satisfied customer tells 3 friends, but an angry customer tells 3,000.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

AUGUST 11, 2011

We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. Think about that; you spend more time on Facebook than if you ran a half marathon. What it does, how to use it, any updates, why it’s not going to beat Facebook. What You Won’t See.

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

AUGUST 14, 2012

GE recently released a series of animations promoting a health related Facebook application. Take a look at their 2011 video showing how Facebook integrates with the Spotify player. They can significantly boast the conversion rates of websites and e-marketing campaigns. Animation and apps go hand in hand.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Designating a community manager to monitor activity is a necessity, but that doesn’t mean your manager has to be involved in every conversation. This is a guest post by Michael Silverman.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

I won’t identify them by name, but if you follow me on Facebook, you’ll see that I recently called them out on their Facebook wall using almost the same words as my post subject. So why would you be so goddamn stupid to ignore that? There’s a product I blogged about before. Hell, there’s no contest.

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

Thousands of random conversations in person and online with all kinds of people. For some it is Twitter and Facebook. For me personally, my two favorite parties are Twitter and Facebook. Instead, it is conversational and fun. Young and old. Male and female. Show Their Faces. No, this isn’t earth shattering.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

MARCH 13, 2012

Although there was a Facebook group, people wanted and needed something more professional to attempt to effectuate change. Finally, having 700 friends on Facebook meant something! I posted the petition on a few of my friends’ walls, and before I knew it, thousands of people signed it through Facebook. This was easy.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

“I want to have 100,000 Facebook Fans in 2 weeks, and I am a start-up business that no one knows… &# It is hard to explain to people how it all works when they have this type of expectation. Social Media is all about how effectively you build conversation and become part of an ongoing conversation. Thanks, James!

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Then the comments come in, and a conversation takes place. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In Non-sticky threads can be pushed down by threads with newer comments.)

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. Chaim Haas.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram. Depending on how social your Internet presence is, you might only be interested in certain aspects of social media data. Precise Website Analytics.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. In the long run, you can achieve phenomenal readership and conversion. That will not only hurt the conversion but also gaming the search engine which will not survive in the long term SEO game. Images are better for Facebook sharing too!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

MARCH 1, 2011

Whether you’re sharing a tweet or posting a status update on your Facebook page, you’re almost always giving. Don’t be afraid to let the interactions take you into a personal relationship, and you shouldn’t just walk away from a conversation when it’s starting to get good.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Some of these sites also offer the ability to have commentary, including Facebook, Google Reader, FriendFeed, SocialMedian, and many others.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Reply Cancel reply Leave a Comment Be sure to wrap all code in <code></code> tags.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change merely starts with Twitter; the conversations are then moved offline and interested parties are sent the phone number to the organization’s headquarters so that they can discuss how to help with one of the staff members in terms of getting involved to make a difference. But Twitter is the tip of the iceberg.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca It also depends on goals. Ad clicks on videos? These are factors to consider.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

JANUARY 19, 2010

I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Laura Reply Samir Balwani January 19, 2010 at 11:07 am Agreed Laura, the e-commerce side is great because of the measurement.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Reputation 153

Techipedia: Tamar Weinberg

APRIL 17, 2012

It may mean setting up a Facebook page that viewers can ‘like’. National IT Learning Centre doubled their online sales conversions. Social networking is one of the best ways to grow your audience and keep customers engaged with your business. Be creative. You can use social networking to your advantage for next to nothing.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead Want to Friend Me on Facebook? There really aren’t 350 million members on Facebook. You’re likely not alone.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

It’s awesome people can promote knowing trick in the book about facebook and twitter, but do they know how to read the subtext of a situation and really get in someones world in a conversation. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Shaw, 1856-1950 Jose G.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

(Of course, if you know them and can actually have lengthy conversations with the person day after day, that obviously means your relationship has made it to the next level.) Tagged as: facebook , linkedin , opt-in , permission marketing , relationships , social media , spam , twitter { 5 trackbacks } Hostage Marketing: Hot New Fad For 2010?

Newsletter 144

Newsletter Handbook Virtual World MySpace 144

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). Facebook Pages do not allow background images like Twitter, Myspace, and other services. This applies to Pages as well.

Facebook 279

Facebook How To Applications URL 279