Social and Logical

DECEMBER 28, 2010

Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? The fact that I decided to write a post about Bounty’s Paper Towel Gang shows that yes indeed , paper towels can be a fun conversational topic. Maybe if we are discussing chores or errands. And what about paper towels?

Embedding 150

Embedding Analysis ROI Conversation 150

Social and Logical

DECEMBER 3, 2010

Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. This is why regular content and conversations through social media matter are important. Consider these three sequential components. The Antecedent. Think of this as a signal for the behavior to occur. The Behavior.

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 19, 2010

Think of how sites like Facebook is an addiction for some people. So then, businesses started asking themselves, if social media is so easy and effortless, why not harness the power of online conversations for their own brands? Also the messaging needs to strike a balance between self promotion and personalized conversation.

Social Media 150

Social Media Campaign Conversation Strategy 150

Social and Logical

DECEMBER 3, 2010

In social media, they would include our Twitter followers, Facebook fans etc. In social media, having the right set of conditions will enable positive outcomes such as word of mouth dynamics and conversions. The basics of network theory are quite simple. Components. Networks are made of nodes. Nodes can be thought of as people.

Strategy 150

Strategy Construction Aggregator Loyalty 150