Sherrilynne Starkie

SEPTEMBER 20, 2019

Facebook has confirmed that its ad Pixel, used to retarget audiences, has suffered an outage that may have impacted standard Pixel events from being logged. The post Facebook Pixel outage appeared first on Sherrilynne Starkie. Downturns in performance earlier this week may be a result of the outage.

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Facebook Eventful Advertising Report 42

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Or conversely, to keep their names out of the news. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. Where are relevant conversations happening on social media?

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Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New reporting tools for Facebook Messenger. Previously, users could report Messenger conversations only through Facebook reporting tools or Messenger web. Follow List.

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Klout Features Social Media Lithium 170

Sherrilynne Starkie

MARCH 2, 2013

Millions of people were glued to their screens watching the evening unfold while they tweeted and Facebooked their reactions in real-time. According to Facebook , the Oscars scored a 7.17 on the Facebook Talk Meter, with most of the conversation emanating from the US. PLEASE LIKE MY FACEBOOK PAGE.

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

APRIL 5, 2018

Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues.

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Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. Since 2009, the UK’s West Midland’s Police have been engaging on Facebook, Twitter and Youtube, to v ery good effect. PLEASE LIKE MY FACEBOOK PAGE. Related posts: Super Third Thursday.

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Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

JANUARY 29, 2018

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions). And of course, software skills are paramount.

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Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Or conversely, to keep their names out of the news. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. Where are relevant conversations happening on social media?

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MAY 9, 2018

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Businesses can also star and filter conversations to come back to messages for follow up. Facebook privacy: Survey suggests continuing US loyalty.

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News Google Social Media HootSuite 170

Sherrilynne Starkie

JUNE 29, 2014

It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. PLEASE LIKE MY FACEBOOK PAGE. I think I played the part well.

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

MARCH 28, 2013

Facebook starts testing nested comments, sound notifications | Digital Trends. Mentioned on Mashable this week, Facebook has started testing threaded comments on the Web version of the social network. Related posts: Does Facebook affect your brain? Pinterest leads Facebook in retail customer acquisition.

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Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS.

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Social Media Video YouTube Instagram 150

Sherrilynne Starkie

AUGUST 4, 2013

Facebook and Twitter were informing the friends and family of victims (often erroneously) of the unfolding disaster in real time — even publicly naming names of victims long before anything could be officially confirmed. “The Facebook communities appeared in droves, and charities began fundraising online before the night was through.

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Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. Also the word ‘new’ is dominant, indicating my focus on reporting new Facebook developments. ‘Hungover’ is a red herring. PLEASE LIKE MY FACEBOOK PAGE.

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Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. PLEASE LIKE MY FACEBOOK PAGE. Here’s one I wrote in January 2011 that continues to attract readers. Related articles.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

DECEMBER 7, 2013

Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. Others report sales conversions up by almost 60 per cent. PLEASE LIKE MY FACEBOOK PAGE. . ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Related articles.

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

APRIL 6, 2018

Facebook, LinkedIn, Twitter and Pinterest are all featured. Facebook plans to restrict data access. Pinterest has hired Facebook's Matt Hogle as global head of small business. The company says its committed to increasing the health, openness and civility of public conversation around the world. Follow List. Embed List.

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Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

JULY 19, 2013

This will indicate the strongest relationships and where the brand participates in larger Twitter conversations with other users. PLEASE LIKE MY FACEBOOK PAGE. Which profiles are included most often with @replies and which hashtags are used a lot? Who is behind these profiles and do their interests align with those of the brand?

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MARCH 8, 2015

Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. PLEASE LIKE MY FACEBOOK PAGE. Where does content fit into the online discussions and communities that are key to success? Related posts: How to be smart on Twitter.

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

APRIL 4, 2019

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Conversion rate ranking: How an ad’s expected conversion rate compared with competing similar ads.

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Metrics Facebook Compete Examples 199

Sherrilynne Starkie

APRIL 20, 2013

Melissa created a hashtag, # manifencours , to help identify SPVM’s tweets in the conversation. PLEASE LIKE MY FACEBOOK PAGE. Since then, followers have grown to almost 55,000 in number – second only to New York City’s Twitter feed. During the protests the use of hashtags proved crucial. It started trending immediately. “It

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Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

MARCH 8, 2014

Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. Once you have a handle on this, you can understand better which content resonates most and can foster social conversations around it to expand its digital footprint. Pinterest leads Facebook in retail. Related articles.

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Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

DECEMBER 20, 2014

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). People joined in droves and the conversation was smart, fast, funny. Eventually, we built lists and used hashtags to follow conversations.

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Twitter Hashtag Skills Conversation 279

Sherrilynne Starkie

APRIL 17, 2012

Social media is fundamentally different from all other customer engagement channels in that conversations are public. In the call center context, social media becomes a customer collaboration tool for monitoring conversations and interacting publicly with consumers. VISIT MY FACEBOOK PAGE. Three biggest myths of social media.

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Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

APRIL 28, 2014

Is it narrative, conversational, first person or third person? PLEASE LIKE MY FACEBOOK PAGE. What questions need answering? Make sure no question is left unanswered. The approach: Think about the story’s tone and format. Is it factual, serious, whimsical or humorous? Is it a news item? Which links would add value for readers?

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How To Exercises Education Engineering 330

Sherrilynne Starkie

NOVEMBER 2, 2013

PLEASE LIKE MY FACEBOOK PAGE. Conversion Rate Lessons for Newspaper Paywalls. Related posts: CI Mark Payne: media and the police. Study shows PRs are not liars. How do the news media work? Related articles. Financial Times to move to single global print edition.

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Content Marketing News Study 329

Sherrilynne Starkie

APRIL 26, 2015

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. Hashtags too are really useful in following trends and conversation threads. PLEASE LIKE MY FACEBOOK PAGE. I really didn’t get it. Instagram or Vine?

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

AUGUST 26, 2013

Both sides will learn from such conversation making future relationships better and stronger for all parties. PLEASE LIKE MY FACEBOOK PAGE. No matter the reasons behind the decision whether it’s politics, budgets or just plain dissatisfaction with results, it’s important to talk it through. Don’t delay payment.

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