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Surprise Facebook Ads Conversions

Jon Loomer

When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. This may seem obvious, but make sure that your ad is set up to track conversions.

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How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Get Started.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Facebook is reporting a ton of complete registration events, but we aren’t seeing this on the back end.

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Understanding Facebook View-Through Conversions

Jon Loomer

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). Why Are View-Through Conversions Controversial? When Might This Happen?

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Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. What I do know is that among its capabilities is sending web events for Facebook Conversions API. When you test these events, they will not appear in the Facebook Pixel Helper.

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How to Set Up Conversions API with Facebook for WordPress Plugin

Jon Loomer

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. It’s not a very good plugin.

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Facebook Ads and the Role of Custom Conversions

Jon Loomer

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. This is an area that is often confused.