Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. They pay attention to real conversations in real-time. It was unchartered territory that even PR pros couldn’t grasp. Why do I follow these leaders?

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

SEPTEMBER 8, 2011

SIM (NPS*Conversation Share*1,000) – 2 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Positive Conversation Share (Positive Team Mentions/Mentions for Weekly Matchup) – 7 Points. Negative Conversation Share (Negative Team Mentions/Mentions for Weekly Matchup) – 6 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

FEBRUARY 6, 2012

Now, that’s amplified by posting on Facebook or checking in on Foursquare. Our CEO reads each of our Facebook walls every day, likely before he checks the morning news or grabs a cup of tea. What has been the most interesting conversation that you have had with a customer? Tell your friends! Yes, we tweet about yogurt.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

MARCH 8, 2011

70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future.

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

JUNE 13, 2011

Facebook provides this data under the site’s Insights function. The first is the number of both inbound and outbound conversations on a specific social property. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

DECEMBER 9, 2010

Earlier today, Facebook made some changes to their privacy policy that adds a new layer of security for their users. This is something that can become a headache for both customers looking to interact and the brands looking to converse with them. Update: Facebook has reverted to their old settings.

Brands 31

Brands Privacy Policies Education 31

Jeff Esposito

APRIL 1, 2013

So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. Companies and brands should embrace these conversations when they can. While there are inherent risks in building a community on a rented piece of grass (Facebook, Twitter, etc.),

Communities 42

Communities Jive Lithium Real Estate 42

Jeff Esposito

DECEMBER 20, 2010

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. Well, that was until folks added Facebook to it. How many of you have said that you were going to Facebook stalk someone? Don’t be modest, everyone knows you do it.

Diagrams 54

Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

NOVEMBER 29, 2010

Last week I was in an interesting debate in a Facebook group on social media purists. While I am not of the unicorns and rainbows variety, I would say that social media success lies in the conversation, which according to the conversation noted was an overused and cringe-worthy term.

Social Media 33

Social Media Conversation Groups Groups 33

Jeff Esposito

MAY 4, 2012

Report: Cover Images Draw Eyeballs On Facebook Timeline Pages – a lot of conflicting studies on Facebook’s Timeline and what it does for conversations and conversion rates. This study takes a different approach and does a heat map of how the eye views the pages.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

AUGUST 4, 2011

Advertisers Begin to Look Beyond Facebook and Twitter – the title of this piece is a bit misleading. Check out the comments in this post from Geoff Livingston for a good conversation – be sure to post your thoughts as well. I am going to write more on this topic next week, so be sure to tune in then.

Case Study 42

Case Study Authentication Study Advertising 42

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JULY 8, 2014

The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint' Listening and acting socially from Jeff Esposito.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

JANUARY 12, 2011

I was thrilled to see people debating issues in the open and getting to answers through constructive conversations. If you are going to blog about it, give some insight as to how it inspired you and if you Tweet it or share on Facebook, give some context as to why it’s important. How can it apply to you or your business?

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

AUGUST 11, 2010

Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. With Facebook, do a site search similar to the one previously mentioned and look at your existing fans. A simple post or poll on Facebook or a tweet can give you a vibe of participation.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

APRIL 25, 2011

Sure I Tweeted or checked in on foursquare or Facebook here or there, but for the most part, I was an inactive member of the social grid. Sure my Klout score may have dropped a notch or two and I was attacked by a scary mom troll for a conversation I had with my friend Stephanie Wonderlin , none of this was really that impactful.

Klout 41

Klout Foursquare Conversation Facebook 41

Jeff Esposito

FEBRUARY 28, 2012

Chances are you’ll be using services like foursquare, Twitter, Facebook or Path to be keeping in touch with folks and share some of your knowledge. Now I love parties as much as the next guy but found more value in having more intimate conversations and get togethers.

Tips 40

Tips Foursquare Badge Conference 40

Jeff Esposito

JULY 15, 2011

Why the Facebook feature frenzy will fail – I love this post from Geoff Livingston on the plethora of new features that rolled out from Facebook. The comments in this post are great and I give a big hat tip to the artist formerly known as PR Cog for posting it and being open and conversational in the comments.

Blogger 35

Blogger Review Features Social Media 35

Jeff Esposito

SEPTEMBER 14, 2012

Oreo’s 100-Day ‘Daily Twist’ Campaign Puts Cookie in Conversation – if you aren’t following Oreo on. Facebook, I suggest that you do it now. Hope you have a good one lined up – catch you next week and hope you enjoy this week’s edition of Five for Friday. Source: mashable.com via Jeff on Pinterest.

Klout 35

Klout Campaign Issues Examples 35

Jeff Esposito

JUNE 3, 2011

Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Unborn child has Facebook profile – This is the start of a disturbing trend that I see coming. Problem is that it should not even be a conversation point anymore.

Journal 39

Journal Community Platforms Social Media Data 39

Jeff Esposito

JULY 23, 2010

I like it but not addicted, yet; had a great conversation about monitoring services with Jason Mollica and am happy to say that I will officially have my wife back full-time after she takes the bar next week. Dr. Pepper Facebook Blunder Is Latest in a String of Risky Promotions – Well there are times when pushing the envelope is a good thing.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

JUNE 29, 2011

For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. The reason for this is that they are a soft metric that by themselves mean nothing to the executive suite at your company.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

JANUARY 27, 2012

People trust social networks more than companies so it can help in the conversion cycle. Facebook, Twitter, Myspace to Google: Don’t be evil – I find it interesting that the social networks are teaming up to poke holes in Google’s social search.

MySpace 37

MySpace Social Networking Travel Conference 37

Jeff Esposito

MAY 18, 2012

In this article on the Community Roundtable, Jim looks at the social landscape via conversations that he had with community managers feeling a burn, while also looking at the budding community management space. Danger: Community/Social Strategist Shortage Ahead – I love when Jim Storer cranks out a thought provoking post.

Sample 30

Sample Samples Upcoming Curation 30

Jeff Esposito

JUNE 17, 2011

Does Google Use Facebook Shares to Influence Search Rankings? – For a while now folks have been debating the value of a like on Facebook. On top of giving her take, there was a rather intelligent and spirited conversation in the comments that touches all areas of this issue and I suggest anyone in the social space check it out.

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

AUGUST 14, 2011

The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. Conversely, Klout doesn’t mention trust in their parameters. Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” score, I am a “Twitter Superstar.”

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

NOVEMBER 5, 2010

Facebook Adds “Unlike Page” Button to Page Stories – While it is not the dislike button that we’ve all wanted for years, this is a great tool added by facebook. If you SPAM, you can believe you will be removed from the brands I like, so keep it conversational and human. Hopefully your week was more eventful.

eBook 31

eBook ROI Conference Social Media 31

Jeff Esposito

APRIL 29, 2011

Social Isn’t About Advertising Or PR – This is a great response post from Gini Dietrich to an article titled PR Agencies are Ruining Facebook. For me it is mostly people I have conversations with or I find interesting. So without further adieu, here is this week’s edition of Five for Friday brought to you by Monster Energy.

Sentiment 37

Sentiment Energy Project Meeting 37

Jeff Esposito

APRIL 22, 2012

This requires continuous education through frequent research across the Web and conversations among peers. Facebook, blogs, forums and company-hosted communities are great and vary in price and user experience, but none of them really matter unless you have users willing to cohabitate in a community around a company’s brand.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

FEBRUARY 12, 2012

It is a location-based network that offers personal sharing and intimate networks, kind of like a hybrid of Facebook and foursquare mixed with a close circle. In keeping my network small, I’ve been able to have more meaningful conversations and relationships with the folks that I’ve connected with.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

JANUARY 12, 2012

15% Of Customers Aged 16-24 Choose Twitter, Facebook First For Support, Says Study [REPORT] – this study does not surprise me whatsoever. As social media continues to grow its implications spiral from a broadcast or conversational channel to a core business function.

Journal 27

Journal Study Social Media Report 27

Jeff Esposito

MARCH 4, 2011

It shows that combining social media and search for product information has a 48 percent conversion rate in purchase for consumers. Hope to catch up with you on the interwebs next week, enjoy this week’s edition of Five for Friday. This new study from groupm is worth printing out and taking a look at.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

MAY 20, 2011

Conversation Agents: Predictive Technology or Discovery Channels? This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. For those of you counting at home, that’s 93 years. How was your week? As we know, machines and formulas can predict many things.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

SEPTEMBER 1, 2010

Facebook for example, has over 500 million users on the site. After the sale, offer customers ways to keep in touch with the company that they are comfortable with – email, blog, text, Twitter, Facebook, YouTube, etc. Ways of doing this would be dollars earned over conversations or traffic sent to a particular link.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

MAY 20, 2011

Conversation Agents: Predictive Technology or Discovery Channels? This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. For those of you counting at home, that’s 93 years. How was your week? As we know, machines and formulas can predict many things.

Klout 30

Klout Paid Search Analysis Small Business 30