Jason Yormark

AUGUST 8, 2012

Facebook likes and Twitter followers are not a measure of social media success. From engagement to measurement, the fact is if your business or organization is of any size, simply using Facebook or Twitter’s website interfaces will leave you frustrated and with little time left over for anything else.

Consultant 254

Consultant Questions Social Media Tweetdeck 254

Jason Yormark

APRIL 2, 2012

Facebook – You’d think that on the grand daddy of them all, I’d have found a way to find success using Facebook to promote my blog, but it’s been a dog for me for as long as I can remember. So with that, I’ve come up with my list of social media failures.

Social Media 200

Social Media StumbleUpon Newsletter Blogger 200

Jason Yormark

APRIL 4, 2011

Get Serious About Twitter – Many people just stick with Facebook and never think Twitter is worth their time. Take the time to contribute to these conversations, share your content, and establish yourself. If used properly, Twitter can be a great tool to establish yourself professionally, grow an audience, and network.

Social Media 226

Social Media Google Reader RSS HootSuite 226

Jason Yormark

AUGUST 19, 2012

Look beyond Facebook Likes and Twitter Followers. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Did they increase engagement? And if so, what tactics did they use that were specific to each client? The Gut Check – Everyone has the gut check.

Consultant 218

Consultant Social Media Proposal Strategy 218

Jason Yormark

FEBRUARY 18, 2010

What suprised me the most though was the Facebook adoption. Obviously a good thing, and part of that success is certainly the group’s ability to be in the conversations. I think they’ll get there. Well over 3,300 fans after just a few weeks. I wasn’t expecting that many that quickly.

Apple 200

Apple Embedding RSS Disqus 200

Jason Yormark

JULY 27, 2010

Leverage 2nd Tier Platforms – While the Facebooks and Twitters of the world are certainly the big dogs, there are opportunities elsewhere to capitalize on. Find relevant groups and join the conversation and you’ll find yourself building credibility and learning from others as well. Worth every penny, hands down.

Social Media 200

Social Media Foursquare RSS Posterous 200

Jason Yormark

JULY 27, 2010

Leverage 2nd Tier Platforms – While the Facebooks and Twitters of the world are certainly the big dogs, there are opportunities elsewhere to capitalize on. Find relevant groups and join the conversation and you’ll find yourself building credibility and learning from others as well. Worth every penny, hands down.

Social Media 200

Social Media Foursquare RSS Posterous 200

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Jason Yormark

SEPTEMBER 14, 2009

Let’s say for the purposes of starting a conversation that you’ll make a wage that is commensurate with your experience level in a job of this nature and get to live in what is probably the most incredible place to live in the Mountain West – Missoula, MT. Great use of Twitter and Facebook to evangelize the opportunity. Social Media.

Communities 195

Communities Applications Process Video 195