Harp Interactive

JANUARY 27, 2010

In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Pro active engagement takes a little more time as you need to first identify the conversations, then qualify them. Part II will be posted next week and will include Best Practices for Twitter, Facebook and Social Media.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

MARCH 9, 2010

Companies are struggling to achieve the balance between liberating the employees and avoiding all the risks and pitfalls of unmonitored conversations. While I was researching for this blog post I came across four different attitudes that different companies seem to have toward social media participation by their employees or members.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

MAY 18, 2010

The HubSpot report states that because the method of inbound marketing complements the way buyers make purchasing decisions, businesses are able get higher conversion rate using these inbound marketing channels. Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

FEBRUARY 9, 2010

“Amplify is a service for engaging in conversation around web pages, paragraphs, images, videos or original ideas that make people think.&#. Like HootSuite, use it to create useful columns and connect with Twitter, Facebook & more. Read and share however you want — from your email, your phone or even from Facebook.

Resources 243

Resources Ping.fm Tools Social Media 243

Harp Interactive

OCTOBER 9, 2009

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

DECEMBER 1, 2009

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

JULY 13, 2010

This, in terms of clicks, time spent on page leading to proportionate increase in leads, conversions and so on. Create Twitter and Facebook accounts/pages with keyword rich profiles. Conduct polls on Facebook and your website to generate buzz. times more than #5 position. Add Like and Share buttons to your website.

Google 362

Google Hubpages Tips SEO 362