Direct Marketing Observations

MAY 16, 2011

Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. In a recent GroupM Search and comScore study this has pretty much been verified.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

SEPTEMBER 26, 2013

Linkedin has an endorse button, Facebook has a like button and G+ has the plus. The only slight little problem with that “action,” is that by allowing people to click a like or favorite button, we unknowingly might be reducing true engagement and the possibility of an actual, ok semi-actual, conversation.

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Direct Marketing Observations

FEBRUARY 16, 2010

I’m having less conversations with my peers. What’s more, I’m seeing less conversations. What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. Which begs the question: How many networks is too many networks?

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. When social media first came on the scene-it was about the conversation. A lot of us, no, the majority of us, don’t need to be having conversations 24/7/365.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

JULY 15, 2011

Sure you can have those short staccato like conversations, but we have chosen to use it in another way that suits are needs and desires. We have decided that Twitter is a great way to share links, to share content and to consume content. It is now purely a content consumption and content push platform. Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

JULY 6, 2010

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? To have conversations? Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer. Maybe, maybe not. What is going to give them the biggest return, the biggest impact?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

NOVEMBER 23, 2010

If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. Looking back at MySpace, it almost looks like pre-Y2k web Dev. doesn’t it? Now the mobile device is an extension of our desktop.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

DECEMBER 19, 2011

This is going to happen but I am starting to see little tiny micro-cracks in the Facebook brand. Can you say Facebook Burnout, Blowback or Billion ? Some have gotten creative, but most are of the Tweet with a link with no conversation camp….Does Do we need to start teaching SM 201 and 301? Does it work? Let’s ask them?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Is it conversational? Interactive?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

AUGUST 24, 2011

When I first got started in social it was for reputation management purposes and even then it wasn’t as much about the conversation as it was about understanding social media and its relationship to search… or I should say a blogs relationship to search (Facebook and Twitter weren’t even part of the conversation yet) Back then, a (..)

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JANUARY 29, 2010

Where you ask all or parts of the bulleted questions and conversations below? And after you have done that…the client waits for you to finish and then asks… Can you make us a Facebook page and get us ranked #1 on Google? So I have to ask you, Do you have client meetings like this? What are they? Who are your customers?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

APRIL 11, 2011

Is that creating a Facebook page just to satisfy the critics and the bashers? Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? What does that mean exactly, to play it safe?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

JULY 26, 2010

I remember the first time I connected with an old friend on Facebook. I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. But as social media has evolved and Facebook now has it’s 500 millionth user, the web 2.0 It was like crack.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

MARCH 28, 2011

Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. If this is supposed to be the “Next Facebook,&# I’d say they have a long way to go. Think fast! Find someone. Take pictures together. There’s no attaching, uploading, or friending to do.

Social Networking 112

Social Networking iPhone Mobile Applications 112

Direct Marketing Observations

JUNE 8, 2011

Most will openly admit that they they’re not sure what they would do without a computer, a laptop, a tablet, a cell phone, Facebook or Twitter -They would be helpless and sadly I might be one of them, though it is my job, so maybe that is a slight pass. that seeing a 6 year old with a tablet raises nary an eyebrow.

Privacy 143

Privacy Mobile Platform Products 143

Direct Marketing Observations

JULY 12, 2010

I started seeing the conversations. If they can’t get Twitter right, does this mean that their Facebook strategy and or their blog, or Linkedin strategy will be any different? I was the one gaming the system. Back then, comment spam and server farms did wonders for text based links and I was all over it. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JANUARY 31, 2024

If you and your teams are NOT having those types of conversations, then you’re just yelling into the void. Why not Facebook, Instagram, or Twitter/X? where did they want to consume it (usually LinkedIn but not always), and when did they consume it (on the way into work, at lunch or on the way home). What is good content ?

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

OCTOBER 6, 2014

For teens, sites like Facebook allow for similar performances in front of engaged audiences. There are conversations we don’t see that sit behind social chat apps like Kik, WhatsApp and WeChat and Ask.fm that are 10 times worse than the conversations that we see or hear about. It resonates. So what do we do about this?

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

JULY 19, 2010

Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr. i.e. Facebook is family and friends. I don’t want my Facebook friends to receive my Twitter updates. Linkedin vs. Twitter vs. Facebook vs. Myspace. But what if each network has specific audiences?

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 6) Olivier Blanchard, has carved out a niche in and around social media ROI, but read his 5 basic rules of calculating the value of a Facebook ‘fan’. But I bookmark and favorite posts just like you.

Community building 202

Community building ROI Cost Analytics 202

Direct Marketing Observations

JANUARY 25, 2019

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. It may be time to evaluate the value of your relationship with Facebook. You search for sunglasses and low and behold your Facebook pages are filled with Ray Ban ads. billion users that Facebook has, have bailed due to the data breach?

Facebook 170

Facebook Social Networking MySpace Comparison 170

Direct Marketing Observations

DECEMBER 29, 2009

Some migrate over to Facebook and still others bounce over to friendfeed. Here’s my take on Twitter and real time conversations. 7) Friendfeed is not the alternative you think and neither is Facebook. But at those times, if you just stop for a moment you notice some things, actually a few things. 4) Simple wins.

Twitter 186

Twitter Microsoft Google Platform 186