Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers.

Social Media 257

Social Media Radian6 HootSuite Team 257

Buzz Marketing for Technology

OCTOBER 14, 2008

cartoon heart on learning to listen: how pr can join the social media conversation. 5 reasons that there is value in providing the link » 3 types of blog: closed, conduit and participant in the conversation. Blogs of this sort have an audience potentially as big as the numbers actively engaged in the conversation.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

FEBRUARY 17, 2009

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups! The most important part of groups on Facebook is the Discussion Board – it’s what makes a group a group and why many are not that well attended since the owners don’t keep the conversation going.

Facebook 109

Facebook Groups Groups Eventful 109

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Conversion rates.

Data 278

Data Tips Aggregator B2B 278

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

OCTOBER 19, 2011

– With one-twelfth of the world connected through social media there is bound to be a conversation underway about your specific solution. Wouldn’t it be nice to know upfront what that conversation is about and the needs the participants are expressing? Your PR needs to move from publications to conversations.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

FEBRUARY 27, 2013

By doing so and educating their audience about how to use them and what to expect, they have been successful in transforming these conversations into engagement tools for existing consumers while driving awareness of that usually positive relationship to those consumers’ networks. We all make mistakes. However, when your.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JULY 27, 2011

But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Learn more about the growing importance of the social conversation in building and maintaining an audience in Networked Insights’ Social Intelligence Report: True Blood.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. But a quick Google search and bingo digital ink is indelible.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer. In the same way, audience discovery and competitive analysis can help you be in sync with your Facebook fans. How much is that Facebook Fan worth anyway? But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

B2B 206

B2B Social Media Radian6 Microblogging 206

Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore.

B2B 273

B2B Advertising CPC Marketing 273

Buzz Marketing for Technology

JANUARY 30, 2013

3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content). Written with Arnaud Saint-Paul, CEO of smartsy.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess? Tweet This!

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

JANUARY 19, 2010

Communication – communicating with them in an ongoing conversation. Conversion – and then converting them at the illusive moment of need. Share this on Facebook. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Share this on Linkedin. Share this on Reddit.

B2B 277

B2B Marketing StumbleUpon Digg 277

Buzz Marketing for Technology

MARCH 23, 2011

To answer that, you need to discover where men go to have those conversations and then place your media there. Facebook gave us the last piece of the Earned Media puzzle A small relatively un-noticed posting on the Facebook blog. And that media could be in the form of an advertisement or in the form of paid content.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

APRIL 21, 2010

Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Share this on Facebook. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

NOVEMBER 17, 2010

Share this on Facebook. 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Tags: Customer Experience Customer Support Facebook Listening Monitoring Reputation Management Reputation Monitoring Social Media Social Networking Twitter. Tweet This! Share this on del.icio.us.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

MARCH 2, 2010

With all this create content both in object form and recorded form from the virtual event we were really able to ramp up the number of conversations we were having out on the socialsphere as you can see from the snapshot taken from our Networked Insights dashboard which is comparing the month of December to the month of January. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

NOVEMBER 9, 2011

Find diehard fans on Twitter, Facebook and LinkedIn. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter? When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Tags: Facebook social media Twitter Content Marketing.

Syndication 100

Syndication Content Strategy RSS 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Share this on Facebook. Email this to a friend?

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Share this on Facebook. In the last post we covered how to create a Social Media Lead Flow. Tweet This! Share this on Linkedin.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

FEBRUARY 16, 2010

Share this on Facebook. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Does it relate to the major growth initiatives of your company? Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

MARCH 9, 2010

Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in. Share this on Facebook. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Linkedin.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them.

Retail 217

Retail Loyalty Discount Mobile 217

Buzz Marketing for Technology

NOVEMBER 1, 2013

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

JULY 23, 2009

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. This means all this work you are putting into your Facebook profile, LinkedIn account and Twitter followers will all pay off for you and your family.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure. Share this on Facebook. Tweet This! Share this on Linkedin. Share this on del.icio.us.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

AUGUST 4, 2009

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. Tags: Social Networking Facebook Commerce. So what you say?

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

MARCH 25, 2010

If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them. But Marketing and Customer Service are the two that can be listening and responding to the customer conversations that you can’t afford to ignore. Share this on Facebook. Tweet This! Share this on Linkedin.

StumbleUpon 171

StumbleUpon RSS Exercises Digg 171