Akamai Marketing

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What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

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Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. At what point do you get “brand fatigue&# in social media outlets like Facebook and Twitter?

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Why I’m not writing about Google+ yet.

Akamai Marketing

Will it replace Facebook? I think it will be DIFFERENT from Facebook. I could go on and on about the “Hang Out&# video conferencing feature, but again, before this post could even be posted, Facebook responded with that. Is creating “Circles&# to limit conversation the essence of social media? And so it goes.

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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

We used promotions on Facebook to build this list. Akamai Marketing developed a promotional Facebook campaign and contest that created curiosity and conversation among it’s target market while highlighting the variety of stores and shops in the shopping center. Results: Increased Shopping Center Traffic: 178%.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. A Facebook page was developed, it wasn’t actively utilized for the short campaign. For ease, we decide to identify influencers who were also bus riders already.

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

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What you’ve got.

Akamai Marketing

To put it into perspective of topics that dominate the American conversation right now: There are about 8.9 Facebook. The Blue Key Campaign is a show of support to those who work with some of the 43.7 Million people in the world who are considered refugees. Just think about that number for a moment. Let’s add this to our list.

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