Adam Cohen
NOVEMBER 1, 2010
When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Share this on Facebook. Tweet This!
Adam Cohen
NOVEMBER 1, 2010
When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Same with instant messaging.
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Adam Cohen
JUNE 11, 2010
Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Facebook is the Gateway Drug of Social Media (12). Share this on Facebook.
Adam Cohen
JULY 28, 2010
While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. Share this on Facebook. After all, Twitter is for narcissists , right? Companies can ultimately activate that engagement by providing value first and asking for help in return. A Proposal.
Adam Cohen
AUGUST 24, 2010
It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Share this on Facebook. Let’s Hear From You.
Adam Cohen
SEPTEMBER 2, 2010
One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). Understanding of Conversational Technology. Share this on Facebook. Understanding the Community. It’s more than just market research , it’s the practical application of it.
Adam Cohen
JUNE 30, 2011
We decided to take an inside-out approach as we wanted to focus on our own internal proficiency with social before taking the conversation beyond the comfort of our firewall. Rather you walk in, get a sense of the conversations at hand, and emerge yourself in the relevant discussions. Photo credit: Facebook Tweet.
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