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PR needs to Focus on Conversations

Buzz Marketing for Technology

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Submit this to Netvibes. Email this to a friend? Share this on Facebook.

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PR Measurement – What to Measure

Proactive Report

Here are some examples. Example: The goal of CHALK Preschool Online is to provide a quality preschool education free of charge to as many kids as possible. Inbound leads, conversion rates, and retention – Salient MG. Use the SMART system for setting goals - Specific, Measurable, Actionable, Realistic and Timed.

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Listening Tools

Proactive Report

Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Another tool you can use to make a great dashboard is NetVibes. There are other free tools that can help you listen to conversations. You can see how to do this in this short video. SocialMention.

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50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Examples include style guidelines, writing instruction, editing tutorials and grammar guidelines. The site is a great place to find citation examples and double-check your work. Some of the things you can assemble on Netvibes include favorite email accounts, blogs, search engines, instant messengers, social networks and podcasts.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. 6 slick news aggregators you should try by iMedia Connection.

Tools 206
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28 Resources from My Internet Marketing Toolbox

Viper Chill

If you’re going to use any of the tools below, I recommend you use them not only to give you an overview of your projects, but as indicators as to what you can change to increase your conversions. With Google Analytics, you would see huge traffic spikes the next day, and miss the opportunity to maximise conversions on that traffic.

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How friendfeed Can Teach You About Your Friends

Techipedia: Tamar Weinberg

It’s also a conversation medium. As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued.

Plaxo 103