Convince & Convert

DECEMBER 6, 2023

Some prefer conversational chatbots to deliver real-time customer service for customers on Facebook. 76% of Marketers Say Their Brands Provide Social Media Customer Service According to a 2023 Hubspot report, 76% of social media marketers revealed their companies offer social media customer support.

Social Media 143

Social Media Hubspot Statistics Survey 143

Writtent Blog

JUNE 29, 2016

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Be Conversational. Make Your Content Actionable. Give them the recipe.

Examples 97

Examples Tips Content Hubspot 97

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. The problem?

Campaign 125

Campaign Social Media Tools Hubspot 125

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Invite your community to join in and give examples their own. Engagement. Conclusion.

Community building 197

Community building Communities Hubspot Guidelines 197

Webbiquity SMM

MAY 9, 2023

For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. By analyzing KPIs such as reach, engagement, click-through rates, and conversions, you can assess the effectiveness of your content strategy. They should be challenging yet within reach.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. For example, if you choose “Generate more leads,” the reports will help you measure lead generation. Click Next.

Analytics 140

Analytics Report Social Media Google 140

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. Another example of a social media analytics tool. BrandMentions is a social listening dashboard that lets you track and join conversations about your brand and industry. A social media analytics tool example, Brandwatch. Example of a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Writtent Blog

JULY 4, 2013

Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network.

Examples 104

Examples Hubspot eBook Template 104

Sprout Social

JANUARY 11, 2024

For example, most customer service tools track a range of customer service metrics like: The volume of queries received Response time Response rate Resolution rate Benchmarking these metrics can uncover opportunities to improve your service and optimize your customer service team’s processes. Will your software integrate with your CRM?

Software 85

Software Tools Knowledge Base Hubspot 85

Buffer Social

JANUARY 15, 2024

" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios.  Good B2B content builds a unique brand voice Rachael Pilcher , a freelance B2B SaaS conversion copywriter, thinks great B2B content has a unique brand voice.

B2B 95

B2B Content Syndication SEO 95

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. For example, check out how Hinge has their Twitter profile set up. Or how brands like Hubspot couple important announcements with graphics instead of just using text?

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. As a result, you often get enhanced customer engagement, lead generation, nurturing, and conversion. Best For: Marketers who want to increase their email list conversions.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. For example, a customer might: Discover a product while browsing videos on YouTube. Image credit: HubSpot. According to recent statistics, 57% of companies in the U.S.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

APRIL 26, 2021

Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. The converse is true as well. Here are 9 of the best Facebook groups HubSpot has seen. Be honest, transparent, and personal.

Engagement 156

Engagement Social Media How To Hubspot 156

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home. What is your target conversion rate? It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Convince & Convert

SEPTEMBER 10, 2014

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Conversely if you’re a great quarterback on a terrible team, people don’t think you’re as good as you are. Archie Manning, Peyton and Eli’s father, great example.

Hubspot 132

Hubspot Marketing Team Conversation 132

Sprout Social

JUNE 1, 2022

One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Conversion Optimization 3?? At Grammarly , for example, many audiences use our product, including students, professionals, freelancers and more. Very happy to be part of the @HubSpot community!

Team 118

Team Marketing Collaboration Hubspot 118

Sprout Social

JULY 1, 2021

The links in the below blog post from Affirm show off an example of using off-page SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. In the above example, someone might be researching the benefits of using a customer service chatbot.

B2B 124

B2B SEO Travel Hubspot 124

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Socialmedia.biz

JULY 8, 2020

For example, if you own a high-end brick-and-mortar boutique selling women’s clothing, you might say your audience is women ages 25-35 who have an expendable income living within 15 miles of your store location. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

JULY 14, 2023

Conversely, if marketing collateral is not being used by sales or target market engagement rates are low, this also indicates a problem. Some of the challenges sales teams face during outreach may provide insights for creating conversion-driven marketing campaigns. B2B brands are improving revenue through smarketing.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Later

MAY 26, 2021

For example, you can quickly crop your images to the perfect aspect ratio for LinkedIn, and create “saved caption” templates to save your most commonly used hashtags. By regularly scheduling posts and engaging in conversations, you can tap into a thriving professional network and generate leads for your business or brand.

LinkedIn 67

LinkedIn Publishing How To Notification 67

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. I've earned millions in salary and consulting contracts, 100 percent inbound driven. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Socialmedia.biz

MARCH 30, 2019

According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day. For example, according to Argyle Social , B2C businesses are expected to achieve better engagement rates on the weekends. With an average of 1.47

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Convince & Convert

JUNE 7, 2017

Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. They’re going through the motions, and their results are suffering as a result.

Campaign 147

Campaign Marketing B2B Conference 147

Buffer Social

AUGUST 4, 2022

For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith. She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators.

Brands 79

Brands Hubspot Project Chemicals 79

Convince & Convert

JUNE 4, 2014

Another great example is HubSpot. HubSpot allows all of its employees to contribute to its company blog. If you are thinking those examples don’t apply to your situation because they represent big companies—companies with more resources than you have—stop. Another example is this blog.

Team 158

Team Engagement Hubspot Newsletter 158

Convince & Convert

JANUARY 28, 2014

Here is an example of a software provider in the hiring and background check industry with a static page sharing facts and statistics. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. Increased Conversions.

Statistics 132

Statistics Content Hubspot Marketing 132

Waxing UnLyrical

MAY 13, 2019

Using our example above, there are lots of groups advocating green living on different social networks. And there’s a lot of talk, discussions and conversations taking place in active groups. Groups and communities enhance the feeling of community , which is core to social media. AgoraPulse. BrandWatch. HootSuite Insights.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! A blog for example, lives forever unlike a print or a banner ad that has a limited life. That’s great news for businesses suffering due to the economic downturn.

Cost 226

Cost Hubspot Marketing ROI 226

Writtent Blog

DECEMBER 4, 2013

We’ve curated 10 brilliant examples from around the web to help you boost your conversions through the roof: Need a refresher on the basics? Check out 7 Effective Call-to-Action Examples and Why They Work. However, when used sparingly and well, they can cause your conversions to positively skyrocket. Simple Text.

Hubspot 93

Hubspot eBook Widget Case Study 93

Oktopost

JULY 22, 2021

However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. Social CRM makes it easier to listen to these conversations and provide an immediate response. Brand reputation can take a hit when negative social media conversations gain momentum.

Social CRM 96

Social CRM B2B How To Patterns 96

Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I So, why aren’t brands able to capitalize on that? Blog subscription.

Brands 279

Brands Facebook Guidelines Conversation 279

Sprout Social

MAY 20, 2021

For example, TINYpulse allows businesses to create custom surveys and monitor the results with analytics. Below is an example of a survey from Retently that uses the scale. For example, the team at Fellow uses their own collaboration software to welcome new hires and get them started. Career advancement & training.

Engagement 131

Engagement Survey How To Collaboration 131

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. Data equals relevance, and relevance equals success.

Data 157

Data Vimeo Badge Hubspot 157