Techipedia: Tamar Weinberg

DECEMBER 7, 2010

Thousands of random conversations in person and online with all kinds of people. Sharing with your network something they created (a valuable blog post for example), a product, cause, whatever it might be. Instead, it is conversational and fun. For example, uber-entrepreneur and blogger, Neil Patel is the master of the intro.

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Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Even if you started the conversation, some people can always make it about them. President Obama is a great example of this. WYTC is a blog dedicated to reporting the latest trending news topics to spark a conversation among readers. You can apply “proper dating etiquette” to just about every aspect of social media.

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Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

APRIL 25, 2013

For example, say that you’re a company that sells affordable luxury vacation packages. So, for example, if someone searches for the “Air Jordans,” we allow marketers to take that search data and subsequently target that individual with an ad on Facebook.

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comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

MARCH 27, 2012

Add a personalized caption to acknowledge the conversation you had – like “Thanks to Maria and Tomoko from USC for stopping by on Tuesday. Here’s an example: “Thanks to all those who told us what new social media sites they’re on. We loved talking to you about our products and that off-campus pizza shop!”. So thank them.

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Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

APRIL 17, 2012

This video by Inspired Bicycles is a great example of using the resources around you to create a video that works for your niche audience. National IT Learning Centre doubled their online sales conversions. You may want to shoot your employees in action, your products in action, or a combination of the two. Market your video.

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Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. It’s hard to have a conversation with a logo. Both are clearly damaging to your brand. Disappointing offers. This will inspire a quick un like. Company-centric content. Fairly or unfairly.

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Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. What’s a good example of this? There are a few bloggers who are smart and great writers … like you for example, Tamar. In the long run, you can achieve phenomenal readership and conversion. Bit you are the exception!

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Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Let’s use Spotify as an example. They can significantly boast the conversion rates of websites and e-marketing campaigns. Instead of using screenshots and footage of someone using a computer, GE made these short promotional animations. In the Spotify player there are animated banners featuring the same characters from these ads.

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Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

It might also be a good idea to have clear examples from previous examples of your work that you can show them, with solid stats, visual tools and information, so you have something concrete to back up the points you’re trying to make. The best you can do is explain it as clearly as possible.

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Example Social Media / Online Marketing Strategies Based on Industry. Join relevant groups and join in the conversation. Set up a Twitter profile and use this as a tool to engage in conversation with travel aficionados, wedding planners and anyone else in your target demographic. Goal: Connect with home buyers and sellers.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

MARCH 13, 2012

Join conversations about your campaign: If your issue is getting press coverage, take advantage of the press attention by joining the conversation in the comments thread on major news sites. Timberland is one of the best examples of a company that is socially responsible. That is self –explanatory and it is awesome.

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Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Here’s an example. Pretty nifty.

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Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Here are seven video examples that have become viral phenomenons in their own right. There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? Today, video’s potential is obvious: it can be a marketer’s dream and yield tremendous successes.

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Take my own situation as an example. For example, when I first started making money online, I was 16 years old. I get the same e-mails, only they are about getting a #1 ranking in Google Reply Ian February 2, 2010 at 10:59 am This post is a prime example of how to be a true social media expert. The first is personal.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Josh’s examples relate to sites like Digg, which allows a short description, and FriendFeed, which is similar in that respect. I have NO PROBLEM with conversations happening offsite.

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Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Conversely, with a slightly more generic subject matter (and the occasional gag post), Online Marketing Banter seems to be a little more popular with Stumblers. Even with the same amount of friends they don’t see nearly the number of visitor to subscriber conversions.

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Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

It’s about building relationships, spending time on the networks, and having regular conversations with the people you want to connect with who you will value for more than just helping move the needle and getting to the bottom line. Small businesses can’t always follow by example, unfortunately.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 4, 2008

Once funding goes in, it almost always follows that the site creators distance themselves from the “politics&# of the site (especially with a growing community), instead hiring “worker bees&# to partake in conversation (if at all) on their behalf. May there be more of you in the future, those people that follow your example.

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Digg MySpace Reddit Yahoo 103

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# This article is an example of that. This is an great example of a company that gets it and has moved the needle because of it. However, things have changed. You have to gain them by gaining their respect.

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard!

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. I don’t they had much of a choice though. Reply Tamar Weinberg July 21, 2009 at 9:21 am In a way, Nick, they certainly could have. Many people think that if they involve themselves once, they’re essentially sucked in forever.

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

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Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Share the 10OFF discount code for everyone, for example. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web. What if you want to offer 10% off?

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

APRIL 3, 2012

This practice allows us to avert the shouting match and instead ensure a true dialogue by starting conversations around our clients, engaging with the right audiences, and enhancing what is being discussed. Conversations – What is the inherent value of the material/content you are communicating?

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Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

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Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. well……that just seems like a place for kids and even though Facebook seems to be replacing MySpace for youth conversations, it brings out the kid in me while accomplishing the networking part at the same time. I’ve never even tried friendster.

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MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

SEPTEMBER 20, 2011

Use a Conversation Email System. For example, let’s say someone emails me about a possible project. For example, someone may email moderators@somedomain.com and I just happen to be on their list where they are all congratulating each other because their child is finally potty trained. Mute Updates Not Relevant to You.

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System Newsletter List Types 231

Techipedia: Tamar Weinberg

APRIL 10, 2008

It’s also a conversation medium. As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued.

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Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

MAY 28, 2010

Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Sure, people don’t want to lose control of the conversation. Others have been there for over a decade. Let me port my RSS feed to it and be done with it!&#

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JUNE 30, 2008

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Therefore, I suppose the nested conversations and time-line layout make complete sense. Even Quotably didn’t prove to be much help.

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Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Smashing Magazine ), among other things.

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Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

APRIL 15, 2015

Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online. For example, this is what Discoverly does: (I didn’t use my profile as an example because the profile was too long.) As you can see, my friend Vera has 17 friends in common with me on Facebook.

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Data Tools Bookmarklet Social CRM 100

Techipedia: Tamar Weinberg

MAY 9, 2008

Social media isn’t going away, but this example shows that some systems just happen to work better than others. Take MySpace for example, they rank their blog postings daily like a billboard chart. Really, try Propeller, you’ll meet some amazing people there and have actual intelligent conversations. (I

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Digg Sites News API 100

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

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Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

As an example, if you’re a business who predominantly focuses on IT infrastructure solutions but recently was involved in a tremendous Thanksgiving initiative through your local food bank, you certainly are within your right (and should) tell people about it. Let me use a good example that’s relevant to me: Facebook.

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Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Reply Chris Herbert January 21, 2010 at 1:14 pm Really good post and conversation. There really aren’t 350 million members on Facebook.

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Facebook LinkedIn Social Networking Microblogging 233