Social Media Strategery

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How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

These are some of the go-to examples of “real-time marketing.” ” You can’t watch a live event now without being bombarded by branded messages, all of which are meant to associate the brand with the real-time event and become part of the conversation. Heinz at WOMMNext here in Chicago.

Brands 110
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You Become What You Measure

Social Media Strategery

” Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. To not let machines and spreadsheets dictate our conversations and relationships.

Sysomos 134
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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

The conversations that occur within your community most resemble: An empty room. To do it, you need some examples of similar reports that have been produced by other teams. Conversations are guarded and transactional, and information is protected even more closely as trust between individuals is lacking. A board meeting.

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Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Look at what Manchester United or Ben and Jerry’s are doing with their timelines for an example. Your history.

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The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

For example, are you confident and self-aware enough to handle these situations? Are you confident enough in what you know and aware of what you don’t know to have actual conversations with the authors of the books and blogs you’ve been reading?

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More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

However, as I wrote back in February and Shannon Baker wrote in May, it’s well past time for the PR and marketing pros here to change the conversation around our beloved city and show the country that we’re more than a stepping stone to somewhere else. There are other examples too. It’s not too corporate.

Hotels 50
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Stop the Posturing About Government 2.0 and Do It Already

Social Media Strategery

They found examples of others who were doing it. I think that the biggest challenge for individuals in large or small organizations, public or private sector is making the mental shift from broadcasting information to participating in the conversation. They told anyone who would listen about the power of blogging.

Gov 2.0 93