Small Business Mavericks

MAY 10, 2012

However, your click through rate needs to be seen as a comparison to several other sets of data, in particular conversion rates and costs per click. You are much better off with lower click through rates if they are targeting better keywords and achieving higher conversion rates.

Conversation 87

Conversation Widget Cost Statistics 87

Small Business Mavericks

DECEMBER 10, 2014

You can have a different kind of conversation with the same person as they grow, right? Your nephew, for example, goes from the gurgles & coos of baby talk to the ability to speak your language, then one day you realize you interact with him on the same level.

SEO 112

SEO Small Business Engineering Conversation 112

Small Business Mavericks

JANUARY 30, 2012

The article discusses, for example, changing navigation links to match keywords. As a business, conversions are the most important metric, so your SEO efforts should be targeting quality traffic, not just ‘any’ traffic. Your web pages need to be written so that potential customers can access your content quickly and easily.

Google 98

Google Small Business SEO Engineering 98

Small Business Mavericks

JANUARY 28, 2012

Conversions? Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. Search rankings? For small businesses, the bottom line always has been and always will be profitability.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

AUGUST 21, 2014

Your blog is how your readers get to know you and feel like there’s a relationship — particularly when you can start a conversation that becomes a dialog. I sure hope you have a blog for your business, because this is one of your biggest tools for communicating and actually connecting with your customers.

Case Study 87

Case Study Small Business Statistics Study 87

Small Business Mavericks

APRIL 27, 2012

If you are not thoroughly conversant with how Twitter can be used to promote your business, a good place to start is on Twitter’s own “ Twitter for Business ” pages. When someone responds, reply to them appropriately – don’t forget to use their Twitter name with the @symbol – for example, @janedoe.

Twitter 98

Twitter Small Business Trends Feed 98

Small Business Mavericks

MAY 27, 2012

Conversations often mention that Google doesn’t like to see every link being a keyword, yet this seems to be glossed over or totally ignored when discussing link strategies. Perhaps its time to revisit this particular issue in regard to inbound links.

Strategy 98

Strategy Engineering URL SEO 98