Harp Interactive

JANUARY 6, 2010

In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! For example: Your brand name. Trademarks. Competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

OCTOBER 9, 2009

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

MAY 18, 2010

The HubSpot report states that because the method of inbound marketing complements the way buyers make purchasing decisions, businesses are able get higher conversion rate using these inbound marketing channels. A blog for example, lives forever unlike a print or a banner ad that has a limited life.

Cost 226

Cost Hubspot Marketing ROI 226