Direct Marketing Observations
JANUARY 12, 2018
If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. You’ll probably need to be somewhat adept at that aspect or understanding. Do you know what that means? How “good” are you at social media engagement? Do you know what you’re doing?
Direct Marketing Observations
OCTOBER 4, 2017
Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. On other networks, however, see Snap for example, the act of communicating has escalated and changed. Social Media was at one point this living, breathing, conversational thing. It used to not be like this.
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Direct Marketing Observations
NOVEMBER 20, 2013
Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). At best, the effort creates some awareness to consideration conversion. The key drivers of social currency are conversation, advocacy and affiliation.
Direct Marketing Observations
MAY 17, 2011
Social Media gives you the privledge of having conversations with anyone about anything but it does not give you the right to use it to run roughshod over the people that trust you and pay you to do a good job. Need more examples of social media policies and guidelines? Here’s a database with 174 examples.
Direct Marketing Observations
AUGUST 17, 2011
Cisco is a good example of a company doing it the right way. If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents.
Direct Marketing Observations
MARCH 9, 2010
2) If I need a really good PR firm for example, I can contact that perso n today and we’d know each other well enough to have a very nice conversation… without the usual vetting process. At the end of the day, it’s still all about the relationships, the connections, and the conversations.
Direct Marketing Observations
NOVEMBER 23, 2010
Take for example search. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. 10 years ago seems so 10 years ago in the world of search, social and mobile. Social networks are not what they used to be. doesn’t it?
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