Dave Fleet

NOVEMBER 17, 2010

Super Users can set the base Workspaces for sets of users so, for example, certain users would always see certain topic profiles in their console. For example, want to remove the ability to launch a personal FB stack and restrict the ability to respond on Twitter stacks – you can now do that. Permissions.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

JULY 28, 2010

Few brands deliver direct calls-to-action to fans, thus missing out on opportunities for conversion. Brands under fire online fared worst for this. Brands still tend to talk at people, not with them. Bolster your Facebook pages with applications from third parties.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

OCTOBER 10, 2018

Would things fall apart without me… or conversely, would anyone even notice I was gone? It was perversely gratifying, though, to see the number of notes and conversations with colleagues when I returned to the office reflecting that they were glad I was back. After all, I’d never taken this much time away from work before. Far from it.

Team 150

Team Project Conversation Industry 150

Dave Fleet

SEPTEMBER 7, 2011

That means, if you post 20 tweets (for example) per day, you have roughly two opportunities to insert your own POV into the stream. Lead to more conversions. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Lead to more click-throughs.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

OCTOBER 29, 2010

So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# Specific initiatives can draw people to engage directly on your page (contests, for example). They’re not going to keep coming back for the sake of coming back.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JULY 20, 2010

The story cites several examples of ad agencies who are making a move to grow this side of their business. Many public relations folks have harped on the idea that PR agencies are best placed to serve clients’ social media needs because of their focus on relationships and conversations as part of their core business.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

JANUARY 18, 2012

Tailor your approach to throwing events to this audience – give them a reason to come along (exclusive access to company insiders, or exclusive information, for example) and differentiate your event from the masses.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

OCTOBER 5, 2011

It might be hard to tie social media activities directly back to ROI, as there’s rarely a direct, solid line to be drawn (it’s extremely hard to say what, beyond the final trigger, influenced a decision to purchase, for example, but it doesn’t mean those things weren’t worthwhile).

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

NOVEMBER 22, 2011

Here’s a question for you: Should you let conversations in social media direct your business? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Should you let individual conversations in social media direct your business?

Conversation 321

Conversation Social Media Aggregator B2B 321

Dave Fleet

FEBRUARY 16, 2016

The dominant platforms then were largely the same ones as the previous five years, and while the evolution of those platforms required adaptation (Facebook introduced its news feed early in this window, for example) it didn’t feel like the same relentless barrage of constant landscape change.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 25, 2010

Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading). For example, where’s the potential for business process redesign, product enhancements or customer service improvements in a siloed promotional campaign?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MAY 16, 2011

In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Social media provides numerous potential benefits besides end-of-funnel conversion, including: Long-term brand-building. Social media objectives vary. Top-of-mind awareness. Improved customer service and retention. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 28, 2012

However, I’ve long argued that social media’s strong point isn’t in final point-of-sale, low funnel conversion. Essential when it comes to effective research, but not in consuming it for broad communications trends. Social can underpin and enhance other functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

FEBRUARY 14, 2011

Disruptive Conversations: How Facebook Now Removes Friends and Pages From Your NewsFeed – And How To Fix It. This infographic gives some handy insights into both peoples’ attitudes towards social media in emergencies, and examples of its past use. Penney Link Scheme That Causes Plummeting Rankings in Google.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260