Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example. Who owns the publishing?

Content 237

Content Press Release Flickr Collaboration 237

Adam Cohen

SEPTEMBER 2, 2010

One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). Understanding of Conversational Technology. Understanding the Community. It’s more than just market research , it’s the practical application of it.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

NOVEMBER 1, 2010

When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Have an example to share? Related Posts.

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Adam Cohen

JULY 28, 2010

Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to enable that access to direct conversations. Here are a couple of examples, one for Whole Foods because I happen to be a fan and one for my employer.

Badge 244

Badge Twitter Proposal Brands 244

Adam Cohen

AUGUST 24, 2010

It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Three Industry Examples. Let’s Hear From You.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example. Who owns the publishing?

Content 100

Content Press Release Flickr Collaboration 100

Adam Cohen

JUNE 30, 2011

We decided to take an inside-out approach as we wanted to focus on our own internal proficiency with social before taking the conversation beyond the comfort of our firewall. Many of our public bloggers, as example, honed their voice and refined their blogging skills on EMC|ONE before going public.

Social Media 177

Social Media Collaboration Communities Community Platforms 177