Pam Moore

SEPTEMBER 23, 2019

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. You are preparing for your big event and really want to ensure it is a huge success. How can you possibly achieve a positive ROI by investing in the right speakers? A referral to them is gold.

Eventful 60

Eventful ROI How To Conference 60

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Increased ROI: By optimizing campaigns and identifying the most effective strategies, AI helps marketers maximize their return on investment. In this series we will explore the powerful partnership of Humans and Machines.

Strategy 78

Strategy Marketing Analysis ROI 78

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? But the conversion-oriented objectives like leads and sales are still unavailable for a LinkedIn boosted post, vs ad campaigns created in Campaign Manager.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Hootsuite

JULY 27, 2022

The TikTok pixel is a piece of code that you can install on your website to track conversions. But not just any conversions — we’re talking specific TikTok conversions. Once installed, the pixel will track specific events , such as when someone views a TikTok ad or clicks on a link to your website. Then, click Next.

How To 117

How To HootSuite Eventful ROI 117

Sprout Social

NOVEMBER 11, 2016

The internet and social media has connected strangers far and wide by allowing us to engage in quick or in-depth conversations. This week, we discussed just how to attribute ROI to in-person events. But this doesn’t mean that connecting in-person isn’t important. But how do you measure these touch points? SproutChat.

Eventful 82

Eventful ROI Hashtag Resources 82

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 I think ROI should always be a consideration but I don’t think it should be the only consideration. [In 00 am Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Twist Image

OCTOBER 4, 2012

Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. Social media is not a conversation.

Conversation 108

Conversation Findability ROI Advertising 108

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 147

Team Marketing ROI Training 147

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

Platform 152

Platform Engagement Hashtag Eventful 152

Kikolani

AUGUST 27, 2012

AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Despite the debate, AIDA, ROI and KISS provide copywriters with valuable checklists, all of which ensure your copy is well written for maximum consumer engagement and ultimately, conversion.

ROI 128

ROI How To Analytics Buy 128

Josh S Peters

JANUARY 21, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Feb 12th event moved Feb 12th event moved Written on January 21, 2010 by Josh Peters in Social Media 1 Comment - Leave a comment!

Eventful 100

Eventful Lijit Compete Widget 100

Ignite Social Media

SEPTEMBER 22, 2021

We also know that no brand is alike in terms of the customer’s path to purchase or path to conversion. This is where you want to go for just direct ROI. That’s the most kind of cut-and-dry way to measure ROI when you can track directly social to actual sales. Common KPI’s for e-commerce Sales.

Social Media 172

Social Media Tips Retail Metrics 172

Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. It is not driving business. It is not helping grow your email list.

Content 162

Content Training How To ROI 162

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! Marketing this event or program is the point in this campaign.

ROI 100

ROI CPA Campaign Buy 100

Pam Moore

SEPTEMBER 19, 2017

Are you one of the 22% of businesses that are satisfied with their conversion rates? I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently. Everyone that attends the live event will receive a FREE Content Success Kit! Date: September 21st .

Content 164

Content Training ROI Compete 164

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The right paid media plan allows you to reach targeted audiences, see quick returns through inbound leads , and optimize campaigns for maximum ROI.

Examples 62

Examples B2B ROI CPA 62

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Ignite Social Media

DECEMBER 14, 2018

First, make sure you are tracking website conversions from social media. To do this, implement the Facebook pixel on your website and manage website events in Facebook Events Manager. To get started tracking offline conversions, you can upload your offline event data in Events Manager or through the Facebook API.

Strategy 142

Strategy Facebook CPC How To 142

Pam Moore

MARCH 9, 2020

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels. Even worse, most of them don't know how to measure results.

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

JULY 5, 2017

How to monitor live traffic on your site when hosting an online event? Why you should setup the goals and conversions feature within Google Analytics? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more?

Analytics 167

Analytics Google Metrics ROI 167

agora pulse

FEBRUARY 4, 2020

Monitoring these standard metrics can help you make sure your spending and return on investment (ROI) are on track: Clicks: The total number of times the link in your ad was clicked. Event responses: The number of people who provided a positive response to your event invitation (applies to event responses campaigns).

Report 152

Report CPM CPC Facebook 152

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. Proving the ROI of influencer partnerships; we’ve already highlighted the key benefits of Tagging on social media. Speeding up decision-making.

Strategy 120

Strategy Brands UGC Marketing 120

Sprout Social

JANUARY 24, 2024

TopicalsGoneToGhana happened during Detty December , a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations.

Influencer 100

Influencer Brands Collaboration Authentication 100

Likeable

AUGUST 13, 2020

It will increase brand recognition, generate conversations around your brand, and allow you to actually connect with your audience which builds brand loyalty. In addition, retargeting on social media can drive conversions from those who have already visited your brand’s website. There are 3.73 Email Marketing: Right now, there are 3.9

Social Media 144

Social Media Marketing Loyalty ROI 144

Social Media Strategies Summit

FEBRUARY 18, 2021

Another great use of live videos is to show behind-the-scenes updates from an event. Instagram chats have multiple themes that you can set for each conversation. Social media has emerged as a platform where consumers voice their concerns, share their experiences with brands, and directly have conversations with a brand.

Trends 195

Trends Social Media Authentication Instagram 195

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns.

Marketing 129

Marketing How To Sample Samples 129

Hootsuite

FEBRUARY 23, 2023

Find your CPM, CTR, and conversion rates You will need to have run at least one previous Facebook ad campaign for this section. Your CPM (cost per thousand impressions), CTR (click-through rate), and conversion rates can all be found in Facebook Ads Manager. Next, it’s time to find your conversion rate. Then click Apply.

CPM 135

CPM Tools Facebook How To 135

Pam Moore

NOVEMBER 19, 2018

Should you recap live events and training or will the content expire too quickly? Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . Is it alright to still use short quickly consumable pieces of content such as quotes, statistics and factoids?

ROI 60

ROI Content Training Statistics 60

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. Plus, social listening mines the web for conversations you wouldn’t otherwise know about. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

NOVEMBER 19, 2018

Should you recap live events and training or will the content expire too quickly? Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . Is it alright to still use short quickly consumable pieces of content such as quotes, statistics and factoids?

ROI 60

ROI Content Training Template 60

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. This setup is perfect for monitoring evolving topics or staying current with real-time events.

Strategy 52

Strategy Twitter Tips Marketing 52

agora pulse

DECEMBER 11, 2020

Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%. 3X higher conversion rates. Average conversion rates for email marketing are at least 3X higher than those for social media. If you want to tap into the high ROI of email marketing, you need engaged subscribers.

Campaign 150

Campaign Social Media UGC Marketing 150