Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

Eventful 209

Eventful Conversation Facebook URL 209

Jon Loomer

APRIL 1, 2024

It could be pixel, API, or event issues. This ad set was optimized for the Complete Registration standard event, so the Results column was reporting all attributed fires for that event. I added a column for the custom conversion representing this specific opt-in, and wouldn’t you know it — 38.

Conversation 143

Conversation API Eventful Report 143

Social Media Today

SEPTEMBER 13, 2023

The business messaging showcase event will be available to users in Asian markets.

Eventful 207

Eventful Conversation Marketing 207

Jon Loomer

OCTOBER 18, 2023

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” Let’s discuss… What Are Custom Events? Verify Your Events As I write this, the requirement to verify custom events is rolling out.

Eventful 163

Eventful Overview Notification Study 163

Jon Loomer

OCTOBER 11, 2023

When promoting a conversion event, you could technically use one of three objectives: 1. Engagement In each case, there’s a website conversion location and the ability to select your pixel and conversion event. You’ll optimize for that conversion event, which will be the focus of ad delivery.

Conversation 154

Conversation Campaign Eventful Engagement 154

Jon Loomer

DECEMBER 16, 2023

I received a comment on a blog post about custom events related to a potential bug or change Meta made. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. I tested my custom events to make sure that parameters are still passing, and they are. Is this intentional?

Conversation 152

Conversation Embedding Eventful Issues 152

Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. The existence of these surprise conversions may alter your impressions of performance.

Conversation 198

Conversation Facebook Metrics Eventful 198

Social Media Today

MARCH 31, 2022

Get the lowdown on Meta's latest messaging innovations at its coming 'Conversations' event.

Eventful 157

Eventful Conversation 157

Jon Loomer

OCTOBER 4, 2023

Some custom events don’t appear among metrics you can add as columns in Ads Manager. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event.

Eventful 155

Eventful Metrics Campaign Conversation 155

Jon Loomer

NOVEMBER 6, 2023

Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. They’ve been using these events for months or years, and they just stopped populating. Go to the Overview tab of your Events Manager and find the custom event in question.

Eventful 154

Eventful Overview Advertising Report 154

Jon Loomer

JANUARY 28, 2024

By “non-purchase,” I’m talking about leads, registrations, custom events for website engagement , and any other type of light-touch action. These are conversions that happen quickly, freely, and in many cases, multiple times over the course of a day or several days. Again, this is only for light-touch conversions.

Conversation 153

Conversation Report Types Course 153

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

Eventful 122

Eventful Conversation Facebook URL 122

Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 Now it’s official.

Conversation 184

Conversation Campaign Aggregator Eventful 184

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. I can tell you it is for me.

API 207

API Conversation Facebook How To 207

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear. There’s no rhyme or reason to which custom events are available and which ones aren’t.

Eventful 147

Eventful URL Conversation Issues 147

Jon Loomer

JANUARY 29, 2024

I love to use custom events , but this issue stumped me forever… I’ll add a custom event to a custom metric formula, and it’ll use a weird string of characters instead. If I go back to the formula, it breaks the custom event name into separate metrics by space. It also calculates fine.

Metrics 114

Metrics Eventful URL Issues 114

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. Optimization.

Conversation 189

Conversation Facebook Eventful Report 189

Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. What I do know is that among its capabilities is sending web events for Facebook Conversions API. Zaraz will only send the server-side events. I may have found it in Zaraz.

API 160

API Conversation Facebook Eventful 160

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating a Custom Conversion. The default rule for Custom Conversions is based on URL.

URL 180

URL Eventful Conversation Advertising 180

Jon Loomer

NOVEMBER 29, 2023

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

Eventful 181

Eventful URL Price API 181

Jon Loomer

SEPTEMBER 20, 2023

This might be my favorite custom event. When someone plays an embedded YouTube video on my website, an event fires. You can even set this event as a performance goal and optimize for it. You could create a custom conversion using this event based on a specific video watched.

Embedding 150

Embedding Eventful YouTube Video 150

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. First, go to your Events Manager.

API 205

API WordPress Conversation Facebook 205

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? There are two kinds of events: 1. But custom events needed another step.

Eventful 215

Eventful Facebook How To Conversation 215

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

Conversation 188

Conversation Report Facebook Eventful 188

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. And they may have configured specific events for each pixel.

Eventful 215

Eventful Facebook Conversation Issues 215

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

Eventful 184

Eventful Aggregator Widget Conversation 184

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. Events by URL. Really easy.

Eventful 196

Eventful Tools URL Issues 196

Jon Loomer

SEPTEMBER 8, 2020

You may even be using pixel events with parameters. But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions?

Conversation 190

Conversation Facebook URL Eventful 190

Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

Eventful 201

Eventful Facebook Conversation Advertising 201

Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. You aren’t alone.

Eventful 202

Eventful Report Facebook Aggregator 202

Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The easy solution is to create a custom conversion that maps to that custom event. I seriously overcomplicated that tutorial.

Eventful 179

Eventful Aggregator Google Conversation 179

Jon Loomer

FEBRUARY 8, 2023

That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting. I wrote about these custom events nearly three years ago. Then paste your base pixel code.

Eventful 180

Eventful Conversation Report URL 180

Jon Loomer

OCTOBER 25, 2023

Custom events are one of my favorite tools for Meta advertising. Custom events are conversion events that occur on your website and fall outside of the predefined standard events. When people perform these events, you can use them for optimization, reporting, and targeting.

Eventful 86

Eventful Training Report Advertising 86

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

Eventful 197

Eventful Campaign Aggregator Facebook 197

Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. One of the reasons I do that is because of the ease of creating custom events like this one. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

Eventful 212

Eventful YouTube Video Google 212

Jon Loomer

SEPTEMBER 8, 2020

You may even be using pixel events with parameters. But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions?

Conversation 147

Conversation Facebook URL Eventful 147

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Go into Facebook Events Manager and select your pixel as the data source.

Eventful 211

Eventful Google API Facebook 211