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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 131
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11 massively doable ways to increase conversions with better forms

Convince & Convert

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. That sentiment – all too common – is a conversion rate crusher. Don’t.

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6 Email marketing templates that drive results

Sprout Social

Increasing attendance rate for promoted events. Improving user experiences using customer feedback from surveys. Send seasonal promotions for products/services or events. Gather feedback from subscribers via surveys. 6 sample email blast templates (and why they worked). Moriarty’s Gem Store: Event promotion.

Template 131
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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. In addition monitoring news platforms will give you an edge and help you spot upcoming trends or even eye out those hot conversational topics as they are actually happening.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Sample content: Really enjoying an article from @author (or @website) [link]. Approximately 100 characters on an exciting, fun, or out of the ordinary office event.

Loyalty 60
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Active Twitter Users Are Your Most Influential Consumers

Proactive Report

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Twitter gives people access to breaking news and events – it’s way faster than mainstream media.

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Why You Can't Measure Influence

Net-Savvy Executive

The shared characteristic is that they're based on observable events. In survey research, the survey itself provides an observable moment. You might question the validity of the questions or sample, and interpretation is open to—um—interpretation, but you do math on people's responses.