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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. He hates to admit it, but James was first active in MySpace. Listen Now.

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Social Media and IT Security: Adversaries or Partners?

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I know many IT professionals who are huge social media evangelists, and I know communicators who are terrified of losing control of the conversation. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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9 LinkedIn Users Describe Themselves

Ari Herzog

I hate being asked this question because I always feel self-conscious that my answer may not inspire the person asking the question to continue the conversation and may just be asking it like asking How are you? Customers want to have conversations with companies in ways they never have before. LinkedIn MySpace Facebook Twitter Time.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But then it gets even worse. Yep, that’ll get fans in the seats.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

How coincidental that these two events are such perfect contrasts, and happened within days of each other… [link] Marcel Dezentjé 'What BP Can Learn from Umpire Jim Joyce' Over 'met de billen bloot gaan' – [link] [link] Mike Stenger Abso-freakin-lutely Jay! link] jaybaer Weird, isn't it?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink. I recognized a fellow who I'd bumped into before at other events. “You know what I do when I go to a networking event?&# I agree he embodies what's great about golf – and sports.

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Social Media Isn't Always the Answer

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I love logging into Twitter and seeing so many different conversations centered around Government 2.0. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

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