Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

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Eventful Facebook Upcoming Conversation 212

Ignite Social Media

JUNE 27, 2019

While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool. Group Opportunities. Are you currently part of any groups on Facebook? If the answer is yes, what are they about?

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Groups Groups Brands Facebook 134

Jon Loomer

FEBRUARY 28, 2024

Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. Meta won’t have a secondary goal of conversions or purchases.

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Eventful Conversation Campaign Types 193

Ignite Social Media

OCTOBER 9, 2020

Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting.

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Eventful Social Media How To LinkedIn 141

Ignite Social Media

JUNE 20, 2019

Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Avoiding “Clicky” Users.

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Conversation Social Media CPM Metrics 131

Writtent Blog

DECEMBER 24, 2023

Digital marketing industry changes so fast that it’s of crucial importance for every professional marketer to keep abreast of the major marketing industry news and events. These events are very important tools in everyday marketer’s job, and they are vital to achieving your professional goals.

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Conference Eventful Overview Marketing 40

Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. She is a die-hard Gator fan, a lover of warm weather, and a Little League cheerleader. Episode Summary. Stay in the Loop.

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Eventful B2B Apple Hotels 118

Jon Loomer

JANUARY 22, 2024

Whether you want conversions, link clicks, impressions, or something else, Meta’s focus will be on helping you get as many of that thing as possible because that is how you’ve defined success. It’s a weakness if you expect people who perform your optimization event to also perform other actions. You want leads?

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Embedding Eventful Cost Issues 165

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. We look at four ways that your website can replace focus groups: 1.

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Focus Group Groups Groups Loyalty 247

Jon Loomer

SEPTEMBER 7, 2017

Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. If you want to sell more of your product, the logical assumption would be to optimize for conversions.

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Conversation Facebook Advertising Campaign 156

Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

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Small Business Groups Groups Examples 92

Jon Loomer

DECEMBER 1, 2021

To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. Metrics: Standard Events. The standard pixel events you care about will differ depending on your website. The main two standard events that matter for my website are purchases and registrations. Purchase Conversion Value.

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Metrics Facebook CPC Eventful 212

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

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Groups Groups Facebook How To 74

Jon Loomer

JUNE 19, 2023

Your objective will change what conversion locations and performance goals are available. The group of people who added your product to their cart but didn’t purchase is small, but they are all valuable. I’ve written about using Reach for generating conversions many times in the past. App: Send traffic to your app.

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Campaign Eventful Conversation Instagram 211

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

Eventful 86

Eventful Facebook Upcoming Conversation 86

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

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Groups Groups Communities Organization 111

Jon Loomer

FEBRUARY 26, 2024

That audience may be based on : Past conversions Pixel data Interactions with previous ads These are many of the sources you’d provide for an audience suggestion anyway. Another critical aspect of how Meta finds your audience will be the performance goal (and conversion event, if applicable). Tight constraints.

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Construction Cost Issues Conversation 183

Jon Loomer

FEBRUARY 12, 2024

When an exclusion is required, you should exclude that group in as many ways as possible. But, you’re also optimizing for conversions, link clicks, or landing page views. It doesn’t matter whether you’re optimizing for conversions, link clicks, or landing page views. You’re doing something super smart.

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Advertising Campaign Cost Conversation 185

Idaconcpts

SEPTEMBER 4, 2012

Luckily, there are conferences, meetups and other events aimed at people in exactly your circumstances in cities all around the world! No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1.

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Travel Eventful Film Groups 139

Idaconcpts

SEPTEMBER 4, 2012

Luckily, there are conferences, meetups and other events aimed at people in exactly your circumstances in cities all around the world! No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1.

Travel 139

Travel Eventful Film Groups 139

Jon Loomer

SEPTEMBER 13, 2023

In the example above, Maximum Number of Conversions is selected. In this case, the advertiser also defines the conversion event they want to prioritize. Conversions are mostly safe, but be careful with light-touch conversions (searches, content views, custom events) that utilize the 1-day view attribution setting.

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Advertising Conversation Issues Buy 179

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Assess your brand health. Filter by demographics. Analyze sentiment.

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Conversation Features Sentiment Tumblr 96

Jon Loomer

SEPTEMBER 2, 2020

You aren’t able to accurately track conversions (how in the world do you without the pixel?). You can’t optimize for conversions. People who visited a particular page or group of pages. People who executed certain events. But once you have the pixel, you can optimize for an actual conversion.

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Facebook Eventful Conversation Report 187

Jon Loomer

JANUARY 24, 2022

The surprise was including Video Views in this group, though it is logical. DESCRIPTION: “Send people to a destination, like your website, app, or Facebook event.” The optimization options will depend upon your Conversion Location. Event Responses: Post Engagement, Daily Unique Reach, Event Response, Impressions.

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Facebook Eventful Conversation Engagement 199

Jon Loomer

JULY 26, 2021

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. Advertisers approached this with extreme caution.

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Aggregator Facebook Eventful Advertising 207

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Head to our Facebook Groups for community.

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Eventful B2B Team Organization 84

Social Media Strategies Summit

MARCH 6, 2024

For instance, if one group makes up 50% of your business, half your social content should be aimed at them. Social listening is about looking at relevant online conversations and trends. Focus on the right topics and join the right conversations, and your target audience will come to you.

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Social Media How To Survey Analytics 215

Jon Loomer

NOVEMBER 9, 2022

There is a long list of potential events that you can choose from. You can select engagement with specific ad groups (ad sets) or leave it open. You can create audiences based on Page View or one of several standard events. For more info on the events, here is some documentation from TikTok. App Activity. Lead Generation.

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Eventful Engagement Organization Groups 207

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. Create social media conversion events in GA Goals in Google Analytics 4 are now called conversion events.

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Analytics Report Social Media Google 140

Jon Loomer

MAY 12, 2021

Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Just know that you should expect up to a 72-hour delay before being able to optimize for any new configured events.

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Advertising Facebook Aggregator Eventful 217

Jon Loomer

MAY 23, 2023

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. Let me explain… Primary Metrics When it comes down to it, these are the only metrics that matter.

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Metrics CPM Advertising CPC 167

Jon Loomer

DECEMBER 1, 2022

You choose the optimization event within the ad set. It could be a conversion, link click, app install, or something else. The goal is to get you the most optimization events at the lowest cost. The algorithm then finds the people within that group to perform that action. Going Broad and Conversions Campaigns.

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Facebook System Conversation Eventful 200

Convince & Convert

SEPTEMBER 30, 2021

Peers from a group, event, or networking event. We coined the term “Acceptable Eavesdropping” to describe the ideal way to listen to existing conversations happening online. Join adjacent and industry groups of your target personas. Follow relevant hashtags to find new prospects involved in similar conversations.

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Skills Groups Groups LinkedIn 197

Jon Loomer

SEPTEMBER 23, 2021

It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience.

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Facebook API Advertising Conversation 212

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift.

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Examples Social Media Sentiment Influencer 123