The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Placing this together with influencer marketing has become a dynamic way to get your message in front of the right audience.

Influencer 168

Influencer Remix Marketing Meme 168

Oktopost

MAY 16, 2022

Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. Conversion rate from paid ads came in at 3.14%, while employee advocacy resulted in a 51.71% conversion.

B2B 91

B2B Engineering Social Media Privacy 91

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. And weather your company or brand is employing any of these tactics,it is still being influenced by word of mouth (both positive and negative).

Influencer 276

Influencer Bazaarvoice UGC Review 276

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. Pennington Lawn and Garden Makes Grass Seed a Global Conversation How often do you think about grass seeds? As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

OCTOBER 25, 2016

Because of this aversion to ads, using influencers to sell products has become all the rage. Or perhaps you’re looking for new ways to get influencers engaged. Look for mid-level influencers; don’t just target the biggest names in your industry. Mid-level influencers are more likely respond to you. Tweets very regularly.

Influencer 100

Influencer Marketing SEO Class 100

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 108

Brands How To Sentiment Metrics 108

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Influencer Marketing and Product Launches: A Step-by-Step Approach. Here are four steps to get you started.

Influencer 195

Influencer Products Marketing How To 195

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines. Major search engines want to see a wide array of link topics in your websites yet people want to see links that are relevant for them.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

The Realtime Report

SEPTEMBER 8, 2023

Increase Conversion Rates When buyers move along a sales funnel, what owners expect is an increase in conversion rate. For many marketers, a more effective tactic of boosting sales that results in more leads and conversion is posting content often and increasing the quality of this content.

Content 91

Content Engineering SEO Compete 91

Webbiquity SMM

NOVEMBER 15, 2022

A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

MARCH 13, 2017

There’s less outside influence on your decision. Influencer or celebrity endorsements. higher conversion rate on products with reviews compared to those without them. higher conversion rate than those without any reviews. Endorsements from Celebrities & Influencers. Customer testimonials.

Conversation 110

Conversation How To Review Influencer 110

Social Media Strategies Summit

FEBRUARY 18, 2021

On social media, especially, videos like product tutorials, reviews, or product unboxing are quite popular with both brands and influencers. You can also use live videos to host an interview or a talk with an industry influencer. This also extends to your influencer collaborations on social media. And, there’s a lot more!

Trends 195

Trends Social Media Authentication Instagram 195

Pixlee

JANUARY 16, 2020

There’s no denying the power that influencer marketing is a powerful force for myriad businesses. The relationships that brands build with influencers can create irreplicable value when executed well. Sometimes, the best influencers are simply individuals who are already prominent fans of your brand.

Influencer 55

Influencer Brands How To Authentication 55

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50 in revenue.

Marketing 181

Marketing Influencer SEO Adwords 181

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines. Major search engines want to see a wide array of link topics in your websites yet people want to see links that are relevant for them.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines. Major search engines want to see a wide array of link topics in your websites yet people want to see links that are relevant for them.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. Influencer Marketing on Social Media. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 130

Marketing How To Sample Samples 130

Social Media Marketing

FEBRUARY 8, 2021

These digital marketing strategies include various methods and tools for targeting online users, getting leads and increasing conversions. SEM SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

Conversation 60

Conversation Campaign Patterns Influencer 60

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. That’s why you can optimize not only your website for search engines, but social media pages as well. And lastly, being a part of the conversation on social media increases your brand mentions.

SEO 115

SEO Social Media Reputation Real Estate 115

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.” Influencer partnerships?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Janet Fouts

MAY 29, 2011

People have been telling me I’ve “just GOT to sign up for Empire Avenue “, and “it’s a true measure of the real social influence of the experts&#. As a spam engine Empire Avenue excels. Your influence. Does the site measure your influence? It’s a game. Sure it does. Wanna find out?

Influencer 136

Influencer Price Foursquare Buy 136

Ignite Social Media

JULY 10, 2020

Think of Pinterest as a visual search engine with over 4 million users who spend an average of over 14 minutes per day on the platform and you can see that the demographics of Pinterest make it interesting. Influencer Marketing. India has already banned the platform as part of a political dispute.

Brands 176

Brands Facebook LinkedIn Influencer 176

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Social media literally is the means by which your business can relate to, exist in and influence human communities. This means boosted search engine results for your business!

Social Media 277

Social Media Tips Marketing Mobile 277

Ignite Social Media

JANUARY 12, 2018

A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Activate Micro-Influencers.

Strategy 133

Strategy Social Media CPC Influencer 133

Sherrilynne Starkie

MARCH 14, 2018

If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. If the brief is PR, the goal is awareness and if it’s marketing the goal is more likely conversions. Conversion campaigns focus on getting audiences to take action and are results oriented.

Consultant 268

Consultant Social Media Content Marketing 268

Bill Hartzer

DECEMBER 2, 2011

You want the search engines to know that your home page is the core foundation of your website. This simple but powerful change can really influence your overall rankings in the search engines. That often means an increase in your conversion rates too. Too often, the links for the home page aren’t in place.

Engineering 103

Engineering Domain Name URL Tips 103

Ignite Social Media

MARCH 28, 2019

We saw changes to platforms, another Facebook security scare, and a massive scandal that could change the world of influencer marketing. They attribute these changes to their goal of promoting “healthy conversation.” This means that the passwords were easily readable for the 2,000 engineers & developers on the Facebook team.

Trends 130

Trends Social Media Influencer Newsletter 130

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. So, always check the conversations surrounding your brand. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

OCTOBER 19, 2023

Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. Another key area is influencer marketing. AI models monitor posts, interactions and audience demographics of potential influencers so marketers can map their suitability for brand partnerships.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Hootsuite

JULY 7, 2022

Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help. You’ve come to the right place!

HootSuite 103

HootSuite How To Influencer Price 103

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. Share of Voice shows you how often you (or your competitors) come up in conversations relevant to your brand.

Analysis 118

Analysis Price Influencer Sentiment 118

Oktopost

MARCH 10, 2021

Opening the show with a reminder that a proper handover from marketing to sales should be just that, a handover, NOT a handoff, Hana provides incredible insight into balancing data and creativity to influence pipeline, full-funnel nurturing, and lead management. More About Hana Jacover.

B2B 118

B2B Marketing Committee Class 118

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. Pinterest is Officially Embracing Its ‘Discovery Engine’ Status. FTC Issues Warning to Instagram Celebs. Twitter Is Finally Growing Again, Sort Of.

Instagram 104

Instagram Twitter Engineering Influencer 104