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Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. In this case, I only used Facebook Feeds. By default, Facebook isn’t going to give you particularly interesting results for a Reach campaign. Absolutely.

Examples 204
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130
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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

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Meet Team Sprout: Shweta, Senior Software Engineer

Sprout Social

She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as myself. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. I’m a Senior Software Engineer on the Data Ingest squad.

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Social Media Isn’t Conversation, It’s Publication

Socialized

The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet&# on Twitter or “Share&# on Facebook isn’t conversation — it’s publication. There’s no permanent record of your conversation.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof: Boosts Conversions. ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof is a key component of conversion rate optimization (CRO). The results were an outstanding victory for the first landing page with an 84% increase in conversion rates.

comScore 299
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4 Critical Marketing Strategies Businesses Must Use to Improve Conversion Rates

Socialmedia.biz

They must integrate effective marketing strategies to increase conversion rates and ensure that visitors will make a sale before leaving their site. For great conversion rates, make sure that the phone number displayed on the site is functional and that you have a responsive team taking calls and providing information.