Firebelly

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Insider Interview: 3 Critical Things You Must Know About Conversion

Firebelly

I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion? Okay, so that’s not true.

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Conversation: Out of the IUPUI classroom and into YATS

Firebelly

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave.

Insiders

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. YouTube has the best conversion rate of any social channel.

Marketing 181
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TAKING A LOOK AT OUR TOOLKIT

Firebelly

-App Development Tools (<<great article on tools to get started) -Buffer (Hootsuite, SproutSocial) -Bottlnose -Camtasia -Conversion Rate Optimization Tools: Here’s are two great articles with tool-lists from State of Digital & Search Engine Journal -D3JS -Ditto -Followerwonk -GNIP -ifttt -iMACROS -Javascript, jQuery, JSON, node.js (..)

HootSuite 147
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5 Helpful Social Search Articles

Firebelly

Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. 4 Steps to Social Search Engine Optimization Success There are a lot of models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content.

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Monday’s 5 Social Media Must-Reads

Firebelly

Skilled analysts must weed through spam and irrelevant posts, score the conversation for sentiment, categorize topics of conversations and translate key findings into actionable insights. By John Cole Many listening platforms tout automated sentiment and natural language processing as premium features.

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Social Media Marketing POV: What’s Your Blogging Motive?

Firebelly

Is it purely for Search Engine Optimization ( SEO )? Would you like to start conversations ? I am sure we have all searched the web on a specific topic and the search engines have produced less than favorable or relevant results. Channel The Thinker and ask yourself a few questions. Are you trying to increase web traffic?