Direct Marketing Observations
MAY 13, 2022
If you’re wondering who receives thank-you cards for social media’s newfound prominence in our daily collective conversation, be sure to include Covid, politics, the war in Ukraine, and inflation; and while you’re at it, write out a few more for a lot more Covid and a lot more politics. For those that say they don’t pay attention to social.
Direct Marketing Observations
JANUARY 3, 2011
Why do you think YouTube is the #2 search engine in thw world? Awhile back, Alex Iskold wrote about a conversation he had with a friend about his son, he mentioned that his son accesses the web through YouTube. YouTube as a search engine. Did you know that it was? Here’s some perspective for you. Why do you think that is?
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Direct Marketing Observations
JULY 15, 2011
Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. Sure you can have those short staccato like conversations, but we have chosen to use it in another way that suits are needs and desires. The reason?
Direct Marketing Observations
FEBRUARY 5, 2010
Be part of the conversation. 7) Create a hashtag around your company, product, or industry and drive the conversations. Where are the conversations? 12) Set up real time keyword /product/ industry monitoring engines and show them the results. It’s a very clear way to demonstrate value. Find them. Find them.
Direct Marketing Observations
MAY 16, 2011
Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Ignore the power of search at your own peril and relying solely on social to drive consideration and conversions is a risky proposition. The results from the survey/study revealed the following.
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