Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Here are eight pointers for scaling your customer support: 1. Listening and reacting isn’t enough.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William hopes that managers will turn to it each day to answer the question, “What’s new that I need to know about?”.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair). Social media objectives vary. Top-of-mind awareness. Improved customer service and retention.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 28, 2012

However, I’ve long argued that social media’s strong point isn’t in final point-of-sale, low funnel conversion. studies have shown that positive reviews significantly increase the likelihood of people purchasing products online – fueling the comparison shopping engines in the chart above.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

FEBRUARY 14, 2011

Search Engine Land: New York Times Exposes J.C. Disruptive Conversations: How Facebook Now Removes Friends and Pages From Your NewsFeed – And How To Fix It. Dirty SEO tricks. Penney Link Scheme That Causes Plummeting Rankings in Google. Some useful technical background on the New York Times/JC Penney link scheme story above.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260